Property Management Marketing Manager
TTE Staffing
Date: 15 hours ago
City: College Station, TX
Contract type: Contractor
Position Overview
We are seeking a dynamic and results-driven Property Management Marketing Manager to oversee marketing initiatives for a portfolio of 200+ residential units. The ideal candidate will develop and execute marketing strategies that attract and retain residents, increase occupancy rates, and enhance tenant satisfaction. This role requires expertise in digital and traditional marketing, a deep understanding of the property management industry, and excellent communication and leadership skills.
Key Responsibilities
Marketing Strategy Development
Skills
We are seeking a dynamic and results-driven Property Management Marketing Manager to oversee marketing initiatives for a portfolio of 200+ residential units. The ideal candidate will develop and execute marketing strategies that attract and retain residents, increase occupancy rates, and enhance tenant satisfaction. This role requires expertise in digital and traditional marketing, a deep understanding of the property management industry, and excellent communication and leadership skills.
Key Responsibilities
Marketing Strategy Development
- Develop and implement a comprehensive marketing plan tailored to the 200+ residential units to maximize occupancy and revenue.
- Analyze market trends, competitive landscapes, and demographic data to position properties effectively.
- Collaborate with the property management team to align marketing strategies with operational goals.
- Manage online advertising campaigns, including paid search, display ads, and social media platforms, to attract prospective tenants.
- Optimize property listings on websites, rental platforms, and Google Business Profiles.
- Implement and maintain SEO strategies to improve property search rankings.
- Manage property-specific websites, ensuring content is accurate, engaging, and up-to-date.
- Create compelling marketing materials such as brochures, floor plans, and email campaigns to drive lead generation.
- Work with leasing agents to ensure high-quality lead follow-up and exceptional customer service during the leasing process.
- Design and host open house events, community tours, and other engagement activities to showcase properties to prospective tenants.
- Develop communication plans to engage current residents through newsletters, community events, and social media.
- Collaborate with the property management team to address resident concerns and improve tenant satisfaction.
- Measure the effectiveness of resident engagement initiatives and make data-driven recommendations for improvements.
- Track and analyze key performance metrics, including occupancy rates, leads, conversions, and campaign ROI.
- Prepare regular reports for senior management, providing actionable insights and recommendations.
- Monitor advertising budgets to ensure cost-effectiveness and alignment with marketing goals.
Skills
- Strong knowledge of digital marketing platforms, tools, and analytics (e.g., Google Ads, Meta Ads, CRM software).
- Excellent written and verbal communication skills with the ability to create compelling content.
- Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
- Strong project management and organizational skills with attention to detail.
- Knowledge of Fair Housing laws and other relevant regulations.
- Creative problem-solving and innovative thinking.
- Ability to manage multiple projects and deadlines effectively.
- Excellent interpersonal skills and a team-oriented mindset.
- Strong analytical skills to measure and improve marketing performance.
- Minimum 3-5 years of experience in marketing, preferably in property management, residential real estate, or a related industry.
- Proven track record of developing and implementing successful marketing strategies for multi-unit properties.
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