Marketing Manager

Overview

The Marketing Manager is responsible for developing, implementing and executing strategic marketing plans for an entire portfolio of assets in order to attract potential tenants and retain existing ones. They play a critical role in aligning creative direction with the company’s strategic goals and increasing brand visibility.

MULTIFAMILY BACKGROUND PREFERED

Essential Duties And Responsibilities

Oversee all marketing campaigns for their asset or portfolio

Manage and coordinate all marketing efforts

Lead market research efforts to uncover the viability of existing comps

Collaborate with media organizations and advertising agencies (AptIQ, Rentvision)

Brainstorm ideas for new campaigns and implement marketing strategies

Promote assets (or portfolio) in a professional and brand consistent manner

Ensure the company is communicating the right messaging to attract prospective tenants and retain existing ones

Update supervisor on the progress of marketing activities and reporting on the results of campaigns

Implement marketing initiatives and conducting outreach to local businesses on a weekly basis, ensuring that all activities adhere to ADA standards.

Responsible for having a thorough knowledge of Blue Roc Premier policies and Property Community Policies.

COMPETENCIES - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities required.

• Intimate understanding of traditional and digital marketing channels
• Excellent communication skills
• Ability to think creatively and innovatively
• Budget-management skills and proficiency
• Professional judgment and discretion that comes from years of experience in the field
• Analytical skills to forecast and identify trends and challenges
• Familiarity with the latest trends, technologies and methodologies in social media, graphic design, web design, production, etc.
• Uses intuition and experience to complement data.
• Demonstrates attention to detail.
• Pursues training and development opportunities.
• Strives to continuously build knowledge and skills.
• Shares expertise with others.
• Responds promptly to customer needs
• Solicits customer feedback to improve service.
• Demonstrates group presentation skills.
• Gives and welcomes feedback.
• Contributes to building a positive team spirit.
• Demonstrates knowledge of market and competition.
• Follows policies and procedures.
• Completes administrative tasks correctly and on time.
• Supports organization's goals and values.
• Adapts to changes in the work environment.
• Manages competing demands.
• Follows instructions, responds to management direction.
• Undertakes self-development activities.
• Looks for and takes advantage of opportunities.
• Asks for and offers help when needed.
• Generates suggestions for improving work.
• Presents ideas and information in a manner that gets others' attention.
• Prioritizes and plans work activities.
• Uses time efficiently.
• Approaches others in a tactful manner.
• Applies feedback to improve performance.
• Meets productivity standards.
• Maintains confidentiality.
• Treats people with respect.
• Keeps commitments.
• Upholds organizational values.
• Shows respect and sensitivity for cultural differences.
• Is consistently at work and on time.
• Completes work in timely manner.
• Demonstrates accuracy and thoroughness.
• Treats others with respect and consideration regardless of their status or position.
• Observes safety and security procedures.
  
  

EDUCATION, EXPERIENCE, And TRAINING

• High school diploma or general education degree (GED); and one to three months related experience and/or training; or equivalent combination of education and experience.
• Associate’s degree (A.A.) or equivalent from two year college and technical school preferred.
  
  

Certificates, Licenses, Registrations

• Valid driver’s license
• Reliable transportation
  
  

Computer Skills

• Excellent skills in Microsoft Windows (Word, Excel, Outlook, etc.)
• Contact Management System
• Graphic Design Software
• RealPage
• Knock
• Google Business Profile
• Entrata
• Avid
  
  

JOB CODE: 1000179