Marketing Lead

Description

Circuit Marketing Lead

Job Title: Marketing Lead

About Us

Circuit is revolutionizing short-distance transportation with innovative, sustainable, and cost-effective solutions for urban mobility. Our tech-enabled, shared, electric shuttle services offer low-cost and eco-friendly rides in downtown areas across the U.S. We partner with cities, real estate developments, community organizations, planning departments, hotels, office buildings, and apartment complexes to provide convenient and green transportation solutions.

Circuit is a mission-driven company that believes in improving access to mobility, leveraging technology to create efficiencies, and reducing emissions through shared electric vehicles.

Job Overview

We’re seeking a proactive and creative Marketing Lead with ~5 years of experience. You will manage all marketing initiatives and support the sales team with a focus on Circuit’s growth. This role is perfect for someone who combines strategic thinking with hands-on executional acumen.

You thrive at the intersection of art and commerce, having executed multidisciplinary marketing efforts across strategy, design, content, performance and operations. You will own the creation and execution of the marketing plan each year. You will set KPIs and track them throughout the year. You will do all of this through daily collaboration with internal stakeholders and a set of external partners that allow you to scale your capabilities.

You have a passion for understanding the customer and a history of showing intense commitment to building community around them. You have experience with modern content creation systems that make up modern marketing including YouTube, podcasts, Instagram, events and beyond. You are excited about the growing AI future and its ability to make small marketing teams more effective and powerful than ever.

While you are adept at strategy you really shine when it comes to elevating the delivery of marketing production across every touchpoint. The integration of data and reporting into your work comes naturally and you can oversee and collaborate across performance marketing agencies and in-house analysts. You have experience with GTM planning, email marketing, multichannel nurture, media metrics, web analytics, and campaign development.

This is a small and nimble team so we’re looking for a leader who can roll-up their sleeves and leverage external freelancers and agency partners. You are a leader who’s able to effectively build relationships to collaborate with department leaders across Sales, Transportation Partnerships, Field Operations, Product, Local Teams and Industry Orgs to bring your marketing strategies to life. You will partner closely with the Finance team to assure that the department is fiscally responsible and delivering ROI. You’re a strong communicator and able to drive results with your use of verbal, written and presentation skills.

We are looking for a future leader of this industry - someone who is ready to give their all to build a world changing company in a sector that can have a global impact.

Key Responsibilities

• Strategy & Planning: Build, and execute the marketing plan each year and own the success of the KPIs you’ve established in partnership with the Circuit Leadership.
• Sales Enablement: Collaborate with the sales team to create impactful sales materials, including presentations, one-sheets, and proposal templates.
• Content Creation: Develop high-quality content including articles, case studies, and marketing materials that communicate Circuit’s value propositions.
• Email Marketing: Plan, build, and execute email campaigns, via Hubspot, tailored for different audiences, including cities, property managers, and advertisers as examples
• Social Media Management: Grow Circuit’s social media presence with a focus on business results through engaging, on-brand content and community engagement.
• Campaign Management: Oversee the ideation, execution, and measurement of multi-platform marketing campaigns designed to increase brand awareness and customer acquisition.
• CRM Management: Maintain and optimize contact databases, manage marketing contacts, and execute targeted campaigns using the Hubspot CRM.
• Collaboration: Coordinate with internal teams and external partners, including agency and design teams, to ensure cohesive marketing strategies.
• Analytics: Track, analyze, and report the performance of marketing initiatives, using data to inform and refine strategies.
• Team Management: Supervise marketing interns and freelance support as needed.
  
  

Qualifications

• Ideally, 5 years of experience in brand marketing and digital marketing.
• Entrepreneurial mindset with a willingness to roll up your sleeves and tackle challenges creatively.
• Expertise in Google’s suite of tools (Docs, Sheets etc) and experience with Adobe, Canva, and Hubspot strongly preferred.
• Strong organizational skills and ability to manage multiple projects in a fast-paced environment.
• Proven ability to develop and communicate marketing strategies effectively.
• Excellent written, verbal, and presentation skills.
• Up-to-date with the latest marketing trends and best practices.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Advanced degree or relevant certifications (e.g., Google Analytics, HubSpot, etc.) are a plus.
  
  

Location:

This role is hybrid, with remote flexibility and the expectation of being in office on a part-time basis at one of Circuit’s offices in New York, NY, Fort Lauderdale, FL, Playa Vista, CA. Additionally, there may be the opportunity to travel to other Circuit office locations. Remote work is expected to be done in the same state of the candidate’s home office (including FL, CA, CT, PA and NJ) unless prior arrangements are made with management's approval. Remote work must take place in the US.

Compensation

Base salary will be competitive and commensurate with the candidate’s background and experience. Additional benefits include eligibility for bonuses, contributions to healthcare, phone and travel expense reimbursement, and participation in a 401(k) match plan after one year. Stock option programs may also be available. Depending on the candidate's background and experience starting base salary is expected to be between $60,000 - $115,000 USD.

Requirements

Qualifications:

• Ideally, 5 years of experience in brand marketing and digital marketing.
• Entrepreneurial mindset with a willingness to roll up your sleeves and tackle challenges creatively.
• Expertise in Google’s suite of tools (Docs, Sheets etc) and experience with Adobe, Canva, and Hubspot strongly preferred.
• Strong organizational skills and ability to manage multiple projects in a fast-paced environment.
• Proven ability to develop and communicate marketing strategies effectively.
• Excellent written, verbal, and presentation skills.
• Up-to-date with the latest marketing trends and best practices.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Advanced degree or relevant certifications (e.g., Google Analytics, HubSpot, etc.) are a plus.