Content Marketing Coordinator

Position Summary

Under the supervision of the Senior Marketing Manager, the Marketing Coordinator is responsible for implementing a strategic communications plan, developing marketing and communication content across multiple channels and platforms, and engaging in public relations, special events, and promotions. A self-motivated storyteller, this team member understands the logistical elements of narrative writing, AP writing style, and how to write for—and share information on—different platforms. The person in this position has a firm grasp of digital marketing trends and can bring a strategic and creative vision to the role.

Major Responsibilities:

Content Development and Storytelling:

• Develop and manage engaging content for UWCWC’s website, newsletters, blogs, case studies, and other communication platforms.
• Enhance UWCWC’s storytelling efforts by identifying and capturing personal success stories, with a strong focus on editing, copywriting, and adapting content for various audiences and channels.
• Write compelling press releases, media alerts, talking points, op-eds, and other media-facing content.
• Create visually appealing flyers, promotional materials, and other graphic design assets for programs and initiatives.

Social Media and Website Management:

• Maintain and update UWCWC’s website with fresh, relevant content, ensuring consistent branding and messaging.
• Support the planning and execution of social media campaigns across platforms to engage donors, volunteers, and community partners.
• Monitor analytics for both website and social media to optimize content and measure performance.

Design and Creative Projects:

• Collaborate with team members to design marketing collateral, including event invitations, sponsorship packets, and branded materials.
• Oversee the development and procurement of promotional items and office materials.

Media Relations:

• Assist with planning and coordinating media opportunities, including interviews and press events.
• Support crisis communications efforts when necessary.

Event Support:

• Work collaboratively with the Resource Development and Marketing teams to promote and execute organizational events, such as Day of Action, Back-to-School events, and the Live United Golf Tournament.
• Design and produce marketing materials for events, ensuring alignment with UWCWC’s brand standards.

General Duties:

• Utilize the Marketing Tracker to manage tasks and workflows effectively.
• Perform other related duties as required to support the Marketing and Communications team.
• Perform other related duties as required.

Required Expertise and Education:

• Minimum of a bachelor’s degree in Communications, Journalism, Marketing, or related field, or a minimum of 3 years combined experience in communications and/or public relations.
• Experience in marketing and public relations, ideally for a non-profit.
• Proficiency in Adobe Creative Suite (InDesign, Photoshop, etc.) and/or Canva Design Studio.

• Proficiency in Microsoft applications (Word, Excel, PowerPoint, Outlook, Teams, and SharePoint).
• Proficiency in email marketing systems (Constant Contact, MailChimp, etc.).
• Proficiency in social media tools for business use – not personal use.
• Excellent written and verbal communication skills.
• Knowledge of audiovisual production, event planning and staging, media relations and website management.
• Strong interpersonal skills – including team building and volunteer management skills.
• Ability to prioritize and handle multiple projects simultaneously, strong self-motivation, and the ability to work independently with limited supervision.
• CRM donor database software experience is desirable.

Comprehensive Benefits Package

• Paid Time Off – 11 paid holidays, 1 floating holiday, vacation, sick and personal time
• Paid Family Leave
• Health Insurance – medical, dental, and vision
• Health Reimbursement Account
• Sponsored life Insurance, short-term disability, long-term disability, and related coverage
• Matched retirement plan
• Hybrid work arrangements – 2 days remote and 3 days in office

How to Apply

Interested candidates should apply at www.unitedwaycwc.org/employment. No application will be reviewed without a cover letter. United Way is an equal opportunity employer seeking to hire staff members who reflect the diversity of our communities.