E-Commerce Specialist

Who we are:

Guidesly is revolutionizing the outdoor recreation industry by connecting guides and instructors to their guests through innovative SaaS platforms and mobile applications. As a dynamic start-up rooted in a culture of hard work, innovation, & the great outdoors, we leverage our technologies to empower outdoor guides and help them grow their businesses.

What you’ll do:

We are seeking an experienced e-commerce candidate who has a proven track record of driving revenue growth, metric improvement, managing all e-commerce channels, and delivering outstanding results. The role will require a candidate who is highly immersed in the world of e-commerce, e-commerce metrics & be expected to set the strategic direction of our e-commerce business, optimize P&L performance, and drive net revenue targets.

No candidate will meet every single desired qualification. If your experience looks a little different from what we've identified and you think you can bring value to the role, we'd love to learn more about you!

Key Responsibilities:

Numbers / Metrics

• Guidesly is a Metrics based organization, and this is a numbers position. Love the numbers, digging into analysis and solving problems both large and small

• Conversion, conversion and conversion. Conversion goals are a top priority for this position. Driving continual improvement and hitting the goals. Obsession with having industry best conversion.

• Analytics and metrics. Manage, maintain and report on key metrics and analytics platform.

Strategy

• Responsible for meeting e-commerce revenue goals which are built on conversion metrics.

• Develop and implement a cohesive e-commerce strategy that ensures a unified brand presence across all consumer channels

• Implement and oversee a robust retention strategy across paid and owned channels, including customer experience, personalization, automation, and loyalty

• Develop and implement effective pricing strategies, promotions, and discount policies to maximize revenue and profit margins

Target Market

• Create digital product launches and work with marketing to develop integrated marketing solutions across CRM, mobile, and social platforms to effectively engage target consumers

• Manage editorial/marketing calendar and media agencies, ensuring launches meet the requirements of overarching brand goals and market needs to drive growth

• Work with marketing team to design and execute innovative digital marketing campaigns and initiatives to drive site traffic, conversions, and revenue

Relationship

• Be a team player, ready to help & unafraid to ask a clarifying question

• Build strong relationships with key retail partners and e-commerce platforms to enhance sales performance and ensure optimal product visibility

• Keep stakeholders informed of project progress, manage risks, and facilitate collaborative problem-solving

• Provide regular updates on e-commerce performance, highlighting goal achievement, sales impact, and actionable recommendations for future improvements

Market Understanding

• Guidesly is run by a team that loves the outdoors, which directly translates into a market understanding. Having that innate sense of passion & curiosity for our guides & what they do is a must.

• Monitor site performance across various platforms, browsers, and ISPs to ensure optimal functionality and user experience

• Identify new market opportunities and emerging trends to stay ahead of the competition and drive innovation

Qualifications:

Required:

• 5+ years of experience leading digital marketing and e-commerce efforts

• Deep roots in the e-commerce world, B2C & B2B2C would be preferred. We are a Guide trips company so experience with scheduling and trip booking a plus.

• Desire to drive high impact results at a fast-growing start up

• Strong understanding of e-commerce best practices, market dynamics, and consumer behavior. Must be experienced with conversion metrics and conversion optimization

• Excellent communication, presentation and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels

• Passion for the outdoors!

• Possess a data-driven mindset with proven experience utilizing analytics, metrics and insights as tools for informed decision-making

• Project management skills; can push projects over the finish line with sound planning and persistent execution; understands how to collaboratively align resources, seeks the input of key constituents, and manages others to achieve desired results.

Why Join Us:

• Work in the heart of Buffalo’s Seneca One building alongside some wonderful people.

• Join a collaborative team, focused on empowering guides and providing endless space & opportunity for growth.

• Enjoy opportunities to travel and immerse yourself in the outdoor recreation community.

• Play a key role in shaping the future of the guide and instructor industry!

Salary: $75k-$100k based on experience