Senior Corporate Communications Specialist
Akron Children's
Date: 3 weeks ago
City: Akron, OH
Contract type: Part time
Part-time, 24 Hours/Week
8a.m. - 1:30p.m.
Remote (applicant must reside in OH or PA)
Summary
The Senior Corporate Communications Specialist supports the hospital’s brand through strategic media relations efforts .
Responsibilities
Technical Expertise
FTE: 0.600000
8a.m. - 1:30p.m.
Remote (applicant must reside in OH or PA)
Summary
The Senior Corporate Communications Specialist supports the hospital’s brand through strategic media relations efforts .
Responsibilities
- Promotes the brand by demonstrating a strong sense of Akron Children’s voice and culture and is knowledgeable about Children’s core business as well as the broader health care industry.
- Leads hospital’s media relations program by implementing strategic communications plans that position Akron Children’s Hospital as a premier pediatric health care news source.
- Maintains and cultivates strong relationships with local, regional and national journalists, editors and bloggers.
- Provides strategic media relations counsel and preparation to physicians, administrators and other hospital staff.
- Assesses day-to-day media and social media environment and seizes opportunities for increased coverage/exposure of the hospital system.
- Exercises expert judgment in identifying complex or negative media issues or inquiries and exhibit leadership in developing strategic and timely responses.
- Tracks pediatric healthcare trends and monitors coverage of Akron Children’s and its competitors.
- Maintains knowledge of PR/communications trends and practices by participating in continuing education courses, professional organizations and seminars; reading current literature; and maintaining professional contacts in the community.
- Work independently and complete special tasks as assigned.
Technical Expertise
- Experience in professional public relations is required.
- Experience working with all levels within an organization is preferred.
- Experience in healthcare is preferred.
- Experience in emerging internet technologies is required.
- Proficiency in MS Office [Outlook, Excel, Word] or similar software is required. Social media tools is required.
- Education: Bachelor’s degree in Journalism, Public Relations or related field is required; Master’s degree is preferred.
- Certification: None
- Years of experience: 5 to 7 years is preferred.
- Years of experience supervising: None
FTE: 0.600000
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