Growth Marketing Manager

Job Title: Growth Marketing Manager

Job Type: Full-Time

Reports To: Chief Revenue Officer

Location: Cambridge, MA, Hybrid, 3 Days Onsite, 2 Days Remote, or Fully Remote

Restriction: This opportunity is for candidates residing in the United States

Compensation: $65,000 to $155,000 Annually + Benefits

The Digital Marketing Recruiters

Digital Marketing Recruiters has been in the digital marketing and recruitment space for over 25 years. We work with highly skilled marketing, digital marketing, and sales professionals and match them with our clients from diverse industries across the United States. Our selection process incorporates comprehensive resume screening, shortlisting, conducting video-recorded interviews and providing client information, administering written assessments (if required by the client), arranging client interviews, and facilitating job offers and placements.

The Client

The client has partnered with Fortune 100 companies, the Department of Defense, and leading biotechnology companies to deliver personalized hydration, fitness, nutrition, and health management solutions. Headquartered in Cambridge, MA, they are seeking full-time employees passionate about transforming personalized care while working in a fast-paced, team-oriented, and highly collaborative environment.

Objectives

• Develop and execute a comprehensive outbound campaign strategy targeting industrial safety, wearables, and adjacent markets.
• Lead SEO/SEM initiatives to enhance the company's online presence and drive inbound leads.
• Create and manage social media and influencer marketing strategies to amplify brand reach and engagement.
• Design and execute a PR strategy to position the company as a leader in industrial safety wearables.
• Identify and foster strategic marketing partnerships to expand market penetration.
• Work closely with cross-functional teams to align marketing efforts with company goals.

Responsibilities

• Plan and execute targeted outbound campaigns, leveraging data and analytics to optimize effectiveness.
• Oversee search engine optimization and marketing strategies, ensuring measurable improvements in traffic and lead quality.
• Build and manage the company’s social media and influencer programs to drive brand awareness and thought leadership.
• Develop PR campaigns that align with key business milestones and corporate initiatives.
• Establish partnerships with relevant organizations to enhance brand credibility and reach.
• Report marketing performance metrics and insights to the Chief Product Officer and other key stakeholders.

Required Skills and Qualifications

• 3-7 years of experience in growth marketing roles, preferably within startup environments.
• Proven success in B2B enterprise software, with a strong preference for industrial safety or wearable technology sectors.
• Expertise in campaign execution, SEO/SEM, social media, PR, and partnership development.
• Data-driven mindset with the ability to measure and report on campaign success.
• Strong interpersonal and communication skills, with experience presenting to leadership teams.
• Ability to work independently and collaboratively in a dynamic, fast-paced environment.

Preferred Qualifications

• Experience in industrial safety or wearable technology industries.
• Familiarity with selling to enterprise customers in sectors such as oil and gas, mining, construction, transportation and logistics, or manufacturing.

Benefits

• Paid sick days, holidays, and flexible vacation policy.
• Fun and educational work environment.
• Work with cutting-edge technologies that directly impact the lives of workers around the world by protecting them from serious injury.
• Disability.
• Health insurance.
• Free parking.
• Onsite fitness center.
• Retirement plan with company contributions.
• Stock options.
• Tuition reimbursement.
• Opportunity for rapid advancement and career growth.