Director, Experiential Marketing

Description

About this role:

Gartner research and insights help business leaders make more effective decisions every day. Our Corporate Marketing team strives to understand the needs of the customers and communities we serve and design the most effective programs to profitability meet those needs. This team accelerates sales activity by attracting, engaging, and converting leaders and their teams through the delivery of compelling Gartner insights and experiences throughout the buyer journey.

Our Experiential Marketing team is tasked with delivering programs that help convert prospects into clients by bringing the full Gartner value proposition to life through immersive experiences. We are looking for a leader to partner closely with Sales leaders and Team NCVI partners across the business to drive an improved prospect experience and increased growth from these programs. The focus of this role is Invitational Programs in which we provide prospects with an exclusive, curated experience to help Sales close qualified prospects at a Gartner Conference and Virtual Briefing delivery where we bring the Gartner value proposition to prospects through a webinar-based experience. The Director, Experiential Marketing is a highly collaborative, business-savvy professional who has solid experience in leading marketing and sales enablement programs and delivering business impact.

What you’ll do:

• Lead and develop a high-performing team of Experiential program managers. Build an agile, highly productive team, engaging, nurturing, and developing talent through strong leadership.
• Partner closely with GTS and GBS Sales leaders and your team to build and execute Experiential Marketing programs aligned to the needs of each region.
• Build and strengthen relationships with executive leadership throughout the organization. Partner with Sales, Conferences, Research, Service Delivery, and other Corporate Marketing teams to drive business impact and growth.
• Ensure accurate, timely, and valuable reporting and communications to improve Sales Productivity and enable strategic decision making.
• Leverage and share best practices across the team and with key stakeholders; problem solve to continuously improve programs.
• Address escalation challenges across programs with partners to quickly resolve toward a mutually agreed solution.
• Drive continuous innovation of execution through the identification of new opportunities, leveraging data-driven decision making.
• Actively problem solve and strategize on how to increase the impact of Experiential Marketing programs, as measured by prospect experience, win rates, and overall growth.
• Drive the creation and evolution of playbooks, processes, roles and responsibilities, and other foundational elements to ensure seamless execution.
• Work with Gartner’s analytics team on ROI measurement, reporting, analysis and interpretation of trends.

What you’ll need:

• 10+ years business and/or marketing experience.
• Bachelor’s degree required; Master’s degree preferred.
• Demonstrated business acumen and experience developing/executing marketing programs.
• A track record of performance excellence, meeting targets, and objectives.
• Experience managing multiple direct reports and working with cross functional teams in a matrixed organization.
• Experience developing and executing multiple highly complex and/or strategic marketing programs simultaneously.
• Ability to interpret and represent data for meaningful dialogue.
• Attention to detail.
• Ability to work in a fast paced, changing environment while managing multiple projects simultaneously.
• Demonstrated ability to analyze complex issues and design appropriate solutions.
• Excellent communication skills both written and presentation, include ability to tailor communication to audience to achieve desired results.
• Strong project management, planning and organization skills.
• Willingness to travel 10-15% of time.

What you will get:

• Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching, and more!

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world. Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities. Since our founding in 1979, we’ve grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance. We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients. Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers. In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring. Ready to grow your career with Gartner? Join us.