Brand Impact Marketing Lead

Job Title: Brand Impact Marketing Lead

Area: Marketing

Reports to: Marketing Manager

Classification: Exempt

Location: Evanston, IL

This position is designated as Hybrid - Fully Flexible and expected to work from our World Headquarters office once per month to several times a week. The specific days in the office are determined by managers based on business requirements. Rotary is under the jurisdiction of Illinois employment laws; we require all employees to live within reasonable daily commuting distance to Evanston.

Organization Overview

Rotary is a membership organization that unites people from all continents and cultures who take action to deliver real, long-term solutions to pressing issues facing our communities and the world. Each year, Rotary members expand their networks, build lasting relationships, and invest more than $300 million and 16 million volunteer hours to improve lives and create positive change in the world. In exchange for hard work and dedication in support of Rotary’s clubs, members and other participants, and their humanitarian service projects, our employees receive competitive salaries, flexible schedules, comprehensive benefits, and job enrichment. To learn more, visit http://www.rotary.org.

Rotary’s Commitment to Belonging (DEI)

At Rotary, we celebrate diversity and foster an inclusive environment where all employees are valued and empowered. We are dedicated to creating equitable opportunities and supporting the growth and well-being of our team. Join us in building a world where everyone can unite, take action, and create lasting change.

Position Overview

This position supports the marketing team and is responsible for developing and supporting brand-building activities that 1) grow awareness and understanding of how Rotary drives impact through our causes, local and global humanitarian service, and philanthropy efforts, and 2) support the objectives of key business units including Philanthropy, Areas of Focus and Service and Engagement. You will have the opportunity to apply your marketing and communication skills to drive cause-related marketing efforts that highlight the impact Rotary makes. Your contribution will support our strategic priorities and corporate marketing initiatives.

You Will Have

• Minimum bachelor’s degree - Advertising, Marketing, Communications focus preferred
• 4-6 years of experience working in Account Management or Planning at an advertising or marketing agency, or within a client-side marketing environment (global marketing a plus)
• Integrated marketing experience, including planning, audience targeting, advertising and content/communication development
• Market research and analysis experience, with skill using qualitative and quantitative insights to inform strategy and solve business issues
• Experience working with internal and external partners and agencies, managing content, creative, campaign development and execution
• Excellent organizational and project management skills—comfortable with multi-tasking
• Ability to balance strategic and tactical priorities
• Comfortable working on complex and sometimes ambiguous tasks
• Flexibility and strength as a team player
• Experience in cause-related marketing and communicating impact is preferred
• Excellent presentation and communication skills
  
  

You Are Good At

• Strategic thinking and creative problem-solving
• Cross-functional leadership, with proven ability to motivate and inspire others
• Project management, with experience leading projects from development through execution
• Cross-department collaboration
  
  

You Will Be Responsible For

• Serving as the liaison between the Marketing team and specified business unit(s), developing and implementing marketing plans that support Rotary’s Action Plan and business unit objectives
• Guiding messaging and content creation to support internal and external facing communications related to impact storytelling centered around service and grant-funded projects
• Creating tools and resources to help members better define and demonstrate impact in their service projects
• Providing effective day-to-day leadership, marketing direction, opportunity identification and guidance to business partners and cross-functional teams
• Collaborating with other Marketing Leads to identify, develop, and activate cause-related and brand marketing opportunities and paid/donated media strategies that increase engagement and raise public understanding of Rotary and its impact
• Developing project and creative briefs in collaboration with cross-department counterparts and shepherding through internal processes
• Managing global content development, story mining and asset creation to ensure and maximize alignment to organizational priorities and objectives
• Assisting in identifying and fostering cause-marketing relationships with other organizations to achieve business and communication objectives
• Contributing to marketing planning and execution to support Rotary events, including exhibits, breakouts, activations, etc.
• Working with advanced insights (e.g. segmentation) to integrate data/evidence into marketing strategies and content
• Managing budgets
• Overseeing and mentoring staff
• Managing agencies, vendors, and freelancers
• Contributing to ongoing process improvement
  
  

Leadership Attributes

• Communication: Be open to receiving ideas from diverse viewpoints and able to communicate messages so that they are universally understood.
• Collaboration: Build partnerships and works jointly with others to meet shared objectives.
• Global Perspective: Anticipate trends in the global humanitarian market to make decisions on where to focus Rotary’s efforts.
• Innovation: Move Rotary beyond traditional ways of thinking.
• Strategy: Identify Rotary’s opportunities and design approaches that align with our strategic goals.
  
  

Salary Range

• $90,000 - $100,000
  
  

Why Work for Rotary?

• Generous medical, dental, and vision benefits package
• Progressive 401k matching contributions
• Above market and generous paid time off package
• Tuition reimbursement
• Professional development opportunities
• On-site cafeteria and coffee bar with special pricing for Rotary employees
• Flextime-several different work schedules to choose from
• Close to CTA, Metra, a variety of stores, and many food options
  
  

Please Note

• Rotary does not provide VISA sponsorship or relocation assistance