Marketing Director

Job Purpose: A Marketing Director is responsible for overseeing the different advertising projects, activities and channels that the organization uses to reach customers. Their duties include setting goals and a timeline for carrying out an advertising campaign, providing guidance to others such as Graphic and Web Designers, collecting data on customer reach and evaluating the success of different marketing methods.

Job Location: Hybrid (Home / Edmond, OK)

Duties And Responsibilities

• Overseeing the design and content of an advertising campaign to ensure it meets the needs of the target audience
• Collaborating with clients or leadership to determine the goals of advertising projects and strategizing plans to meet those goals
• Running campaigns to introduce prospective customers to new product releases and build brand awareness
• Consistently managing and overseeing advertising campaigns to ensure they’re engaging customers and bringing in results
• Analyzing results from each campaign to determine what was successful and what to improve for the next campaign
• Leading brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, including content and design elements
• Negotiating contracts
• Conducting and analyzing research
• Working with budget and pricing strategies
  
  

Working Conditions: Works in an office setting with typical climate control; minimal travel to locations is required.

Physical Requirements: Must be able to sit for long periods of time while working on a computer.

Qualifications

Education: Bachelor’s Degree required with preference to Marketing, Advertising, Communications, or Journalism fields.

Experience: 5+ years of experience in advertising required; preference given to those with experience in dental/DSO marketing; broad knowledge of social media and search engine optimization required