Product Marketing Manager

Job Responsibilities:

• Drive global In-app Messaging (IAM) strategy, testing and execution globally for Amazon Music for unauthenticated customers and in-app landing pages.
• Responsible for developing requirements for Marketing tools with product and tech teams.
• Optimize sign-in rates and funnel analytics with BIEs and Data Science. Set KPIs, establish reporting and review in-app messaging measurement and performance.
• Own strategy, execution and performance in app marketing campaigns, including all messaging and translation. Establish ongoing creative refresh and optimization program, working closely with design team.
• Test and learn across new placement modals, managing multivariate and A/B testing campaigns.
• Complete weekly, monthly, and quarterly performance business reviews and projections for each country, showcasing results the team has delivered and presenting to country and executive leadership.

Job Requirements:

• MBA/advanced degree.
• 3+ years of mobile marketing experience in a consumer facing technology organization.
• 4+ years professional experience with in app messaging and marketing platforms (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics etc.).
• 4+ years professional experience with data analytics and visualization platforms (Adobe Analytics, Amplitude, Tableau, Mode, Thoughtspot).

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We are looking for a Product Marketing Manager to optimize our in-app messaging experience for unauthenticated users across mobile and desktop.

Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators globally. This role requires strategic and analytical thinking, with a focus on driving aggressive growth and delivering quality listening experiences.

Amazon's Commitment: Amazon is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. This position will remain posted until filled. Applicants should apply via our internal or external career site.