Email Program Manager

We are currently seeking an Email Program Manager for our Marketing team in Wilmington, DE (Hybrid), Baltimore, MD (Hybrid). This role is responsible for driving the success of the company’s multi-million-dollar email acquisition channel by supporting the team in executing high-impact, day-to-day email marketing initiatives.

A successful candidate will possess experience and a strong passion for email marketing, along with a keen eye for detail and the ability to manage the complexities of this dynamic and highly specialized channel.

In the Role

• Assists with the development and implementation of email marketing campaigns
• Communicate with other teams about requirements and timelines for email campaigns
• Document and maintain detailed records of system changes, requirements, identified issues and resolutions
• Maintain email tracking spreadsheets to monitor campaign performance
• Ensure timely and accurate performance reporting
• Present insights on past email performance and future strategies to stakeholders, showcasing analytical skills and a clear understanding of campaign results.
• Audit and review email campaign setups and proofread test emails
• Research and provide email creative competitive analysis
• Support upcoming Adobe ESP transition process
• Assist email team with data collection and research as needed
• Work cross-functionally as needed to help coordinate multi-team projects & campaigns

Requirements

• 2-3+ years of marketing experience; 1-2 years+ of email marketing experience
• Strong verbal and written communication skills are essential
• Detail-oriented, organized with the ability to manage complex projects
• Proficient with Excel and other Microsoft Office Programs
• Ability to prioritize workload to meet daily deadlines in a fast-paced environment, and to manage multiple projects simultaneously
• Relevant college degree required

Location: Baltimore, MD; Wilmington, DE

Who we Are

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with:

• Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
• Up to 4% matching 401(k)
• Employee Stock Purchase Plan (10% share discount)
• Tuition reimbursement
• Paid time off (15 days’ vacation per year, plus 2 personal days, prorated based on start date)
• Paid sick leave as determined by state or local ordinance, prorated based on start date
• Paid holidays (7 days per year, based on start date)
• Paid volunteer time (3 days per year, prorated based on start date)