Digital Marketing Specialist

Overview

Dental Care Alliance is currently seeking a Digital Marketing Specialist that will work closely with the marketing team and agency partners to monitor and improve local digital presence, paid and organic marketing campaigns, and report on key metrics. A key KPI of this role will be new patient generation through organic and paid channels. This person will see a diverse range of marketing channels.

Responsibilities

Track, analyze, and report website, SEO, and paid analytics on a regular basis.

• Work in partnership with the marketing team and various agency partners to reach KPI goals.
• Manage our local listings through manual updates or bulk updates through various platforms.
• Work with our local vendors to ensure local profiles are updated with fresh content regularly and that the information is accurate.
• Troubleshoots potential issues with local profiles and works with the source engine to find resolutions.
• Intake support tickets from our field operations teams, process and implement necessary edits to local profiles/website requests.
• Assist our website and content team in reviewing fresh content for accuracy, grammar, etc.
• Work with our PPC Program Manager and agency partners to build, execute, and optimize paid digital campaigns.
  
  

Competencies

• Quality of Work – Consistently produces high quality work and is always seeking to improve.
• Initiative – Demonstrates a strong work ethic. Acts pro-actively to take appropriate risks and focuses on outcomes.
• Communication – Communicate with audience in mind. Focuses on content. Is thoughtful and articulate when speaking with others. Has good written and oral communication skills.
• Customer Service – Is attentive and responsive to the needs of others. Handles difficult situations with patience, tact and grace. Accurately identifies and anticipates needs.
• Punctuality/Time Management – Is reliable and punctual to work and all meetings, functions, and training. Fulfills commitments on time that contribute to team goals.
• Ensures Accountability – Holds self and others accountable to meet commitments.
• Action Oriented – Takes on new opportunities and touch challenges with a sense of urgency, high energy and enthusiasm.
• Collaborates – Builds partnerships and works collaboratively with others to meet shared objectives. Gains trust and support of others.
  
  

Qualifications

• Comfortable working in a CRM, similar to HubSpot, Social Sprout, etc.
• Must have experience posting to FB and Instagram and graphically conveying a message.
• Experience with Canva, Photoshop, and/or Adobe Premier experience preferred.
• Two to three years of relevant work experience in the digital and social media marketing space