Marketing Manager

Job Summary

The Manager will be responsible for supporting company objectives to drive market share and revenue growth for the Enterprise segment at Comcast Business. Serves as a subject matter expert and develops go-to-market and enablement initiatives to drive customer acquisition, retention, and loyalty. Tracks customer and market trends, reviews performance, and recommends marketing strategies and tactics to support business goals. This position will be an integral link between division, HQ, regional marketing, and sales. Additionally, this position is part of a collaborative, creative and results-driven Marketing team and reports to the Senior Manager, Enterprise Marketing & GTM.

Core Responsibilities

• Develop, execute and measure effectiveness of marketing campaigns related to lead generation and customer engagement to support acquisition, retention, and public sector (SLED) channels.
• Support the sales team with enablement to help the team sell more effectively.
• Proactively leverage superior project management skills to facilitate and manage day-to-day marketing projects from concept to execution and tracking.
• Support account-based marketing initiatives (ABM) and events to optimize prospect and customer engagement.
• Coordinate strategic alignment and operational execution and day-to-day activities of sales engagement tools in partnership with the sales and communications teams.
• Serve as the liaison between the division and the region to translate business needs into insights, knowledge, and understanding of customers, products, pricing, and the competition.
• Share insights and work cross-functionally to operationalize strategies across product, offers, and thought leadership.
• Ability to leverage CRMs to support lead management, campaigns, and reporting.
• Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Core Skills

• Ability to acquire a deep understanding of Comcast Business and its products and services.
• Experience with CRM systems (i.e., SFDC, Dynamics 365).
• Strong organization and planning skills to effectively prioritize and meet deadlines.
• Excellent presentation and communication skills with the ability to clearly articulate complex information for tailored audiences, in writing and verbally.
• Highly self-motivated, proactive, problem-solver that fosters strong team dynamics.

Employees at all levels are expected to

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making callbacks, and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors, and our communities.

Disclaimer

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast may also consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +, 5-7 Years, 2-5 Years, 0-2 Years, 15 Years +, 7-10 Years