Marketing Specialist

Under the general direction of the Manager of Marketing and Media in Student Engagement, the Marketing Specialist will be responsible for implementing creative strategies focused on campus housing occupancy and retention for University Housing (UH).

The Specialist will utilize social media, video, website, digital and print marketing, and admission and orientation activities to continuously promote campus living to a wide range of stakeholders. They will design and maintain all promotional and procedural materials related to UH, working to promote the benefits of on-campus living to the larger university community, with a primary goal to facilitate communication with current residents and campus partners.

What Makes The Marketing & Media Department A Great Place?

• A flexible work environment
• Generous benefits, including health, dental, vision, tuition assistance, retirement, etc.
• A knowledge-sharing organization that works collaboratively with diverse partners.
• Professional development opportunity and mentorship
• A rapidly growing center within an academic setting

Here Is What You Will Do

Marketing & Design (40%)

• Responsible for creating marketing collateral for all UH initiatives, including but not limited to creating physical flyers/A-Frames for UH events, content for digital display screens, supporting UH conference(s) marketing needs, video content creation, and distributing the monthly newsletter.
• Monitors 130+ Resident Assistant programming & marketing to ensure compliance with brand guidelines.
• Creates a social media content calendar (and all corresponding posts) for review from the Manager.
• Assists in the development of the Paw Talks podcast for UH.

University Involvement and Customer Service (30%)

• Develop key partnerships with offices across campus to promote the advantage of living on-campus.
• Assist in the coordination and execution of key programs sponsored by UH or the Division of Student Success, including presentations and tabling at admissions and orientation events, UH showrooms and hall tours.
• Attend regularly scheduled staff meetings.
• Serve as department representative to committees regarding marketing and communications, admissions, and new student orientation as needed.
• Some evening and weekend hours are required.

Website Management (20%)

• Responsible for maintaining the department website with updated information, ensuring sites are current, accessible, and meet institutional standards.
• Strategize website best practices to enhance student and family experiences with room selection and arrival processes.

Supervisory Duties (10%)

• Hire, train, supervise, and evaluate Housing Social Ambassadors (undergraduate student staff).
• Hire, train, supervise, and evaluate marketing and communications graduate assistant(s).

Qualifications

Minimum Hiring Qualifications: Bachelor's degree in Communication, English, Public Relations, Journalism or Marketing and three years of related experience; or a combination of education and related experience.

Preferred Hiring Qualifications:

• Experience in higher education setting with proven record of increasing marketing efforts and outreach.
• Experience creating a social media campaign with a proven record of increasing reach and following.
• Expertise in Adobe Illustrator, InDesign, and Photoshop.

This job requisition provides a high-level job definition. It is not intended to provide a comprehensive or exclusive list of job duties. As such, job duties and/or responsibilities within the context of this job requisition may change at the discretion of the employee’s direct supervisor.