Digital Data Analyst

We are seeking a Digital Data Analyst to join our Digital team, supporting leadership in generating business insights, creating reports, and providing recommendations to guide our digital merchandising strategy. This role will play a key part in recommending areas of opportunity within our KFC US app and website to increase conversion, reduce friction and impact customer behavior.

This role offers significant growth potential, making it ideal for someone looking to advance in the digital analytics space. If you thrive in a fast-paced environment and enjoy working with data to drive business impact, we’d love to hear from you!

Job Responsibilites

• Analyze digital merchandising performance on the KFC website and mobile app, optimizing promotional placements and customer journeys.
• Monitor and report on menu item performance, LTOs (Limited-Time Offers), and promotional campaigns to inform marketing strategies.
• Utilize KFC’s first-party data and customer insights to improve personalization and conversion rates.
• Support order flow analysis and customer funnel optimization to increase digital sales and reduce cart abandonment.
• Work closely with the KFC development team to ensure that web and app analytics are setup to properly track behavior on our digital assets
• Create reports and dashboards within our analytics platform, Amplitude, that get shared out to key stakeholders across functional groups
• Maintain and expand our Google Analytics and Google Tag Manager accounts to ensure accurate tracking back to our advertising partners
• Collaborate with designers, product owners, and developers to improve the user experience on our digital platforms
  
  
  

Education/Certifications – Undergraduate degree in Marketing, Finance, Digital or related field

Experience

2-3 years of experience in the digital space

• Strong analytical skills; able to identify key issues and contribute to strategic decisions
• Excellent verbal and written communication skills
• Detail-oriented and highly motivated
• Comfortable working independently and in a team environment
• Preferred:
  
• Experience in digital conversion rate optimization through multivariate testing
• Experience working with CMS platforms
• Experience working with the Google suite of ecommerce tools (Google Analytics, Google Tag Manager, etc.)
• Experience with Amplitude, PowerBI
• Experience with mParticle, Treasure Data or other CDPs
  
  

KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast about having a rich, 60-year history of success and innovation. In fact, KFC is the world's most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest restaurant company.

Yum! Brands, Inc., based in Louisville, Kentucky, has over 45,000 restaurants in more than 135 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America. In 2018, Yum! Brands was recognized as part of the inaugural Bloomberg Gender-Equality Index. The company’s restaurant brands – KFC, Pizza Hut and Taco Bell – are global leaders of the chicken, pizza and Mexican-style food categories.

More important than our size is our commitment to breakthrough innovation and the success of our employees. We're proud of the unique culture we've built, one where everyone can be their best self, make a difference and have fun! We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background.