Loyalty Analyst

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We're building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we're always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space — ready to join us?

What's the position?

We are seeking a talented Analyst - Loyalty to join our growing data team. As a Loyalty Analyst, you will play a crucial role in analyzing customer behavior and providing actionable insights that drive business decisions around customer loyalty. You'll work closely with business stakeholders, marketing teams, and data scientists to identify trends, develop recommendations, and create insightful reports to support our customer loyalty experience. This role requires strong analytical skills, business acumen, and a passion for understanding customer behavior.

What are we looking for?

• Strong experience in data analysis and customer behavior insights
• Proficiency in SQL for data querying and analysis
• Experience with business intelligence and data visualization tools (e.g., Tableau, Power BI)
• Ability to identify trends and patterns in customer behavior
• Experience with loyalty program analysis and metrics
• Understanding of key performance indicators (KPIs) in loyalty programs
• Knowledge of statistical analysis and testing methodologies
• Strong problem-solving skills and attention to detail
• Experience with a/b testing and analysis
• Excellent communication skills to present insights to stakeholders
  
  

Basic Qualifications

• Bachelor's degree in Business Analytics, Statistics, Economics, or related field
• 2+ years of experience in data analysis or business intelligence
• Strong proficiency in SQL for data analysis
• Experience with Excel for data analysis and reporting
• Hands-on experience with BI tools like Tableau or Power BI
• Experience creating and maintaining dashboards and reports
• Understanding of customer segmentation and cohort analysis
• Experience with data-driven decision making
• Basic understanding of statistical concepts and testing methodologies
  
  

Preferred Qualifications

• Master's degree in a relevant field
• 4+ years of experience in analytics roles
• Experience with Python or R for data analysis
• Knowledge of customer lifetime value analysis
• Familiarity with retention modeling and churn analysis
• Experience in the gaming or sports betting industry
• Knowledge of loyalty program metrics and best practices
• Experience with Snowflake and data warehousing concepts
  
  

What's in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits
• Flexible vacation allowance
• Startup culture backed by a secure, global brand
  
  

Roster of Uniques

We care deeply about every interaction our customers have with us and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)