Director, Marketing and Advanced Analytics

Description

At Northern Tool + Equipment we get up every day to serve the tradespeople who keep our country running strong and the weekend warriors who want to work like them. It’s our mission to make sure they have the right tools for the job, and an easy, hassle-free experience at our store so they can get in, get out and get on with the job at hand. Your top priority as a Director, Analytics lead our efforts in leveraging customer and marketing data by utilizing extensive expertise in data and insights to drive impactful go-to-market strategies and tactics. Your positive, professional, roll-up-your-sleeves-to-help attitude contributes to our winning culture and makes sure we leave a lasting impression.

Key Responsibilities:

• Oversee the advanced analytics and analytic technologies that will serve to enable customer data management, marketing analytics, go-to-market audience development and marketing performance measurement.
• Combine strategic leadership with hands-on expertise to deliver data-driven insights that inform business decisions, optimize go-to-market actions and drive business performance.
• Develop and implement a comprehensive analytics roadmap to support the go-to-market strategies across multiple customer pathways (Omni-Channel Retail, Direct B2B, Manufacturing and Wholesale).
• Lead the development and optimization of marketing audiences using advanced segmentation, modeling and targeting methodologies to be used across marketing channels.
• Maintain and advance the frameworks for measuring marketing effectiveness, including campaign performance, pricing, promotional and ROI analysis.
• Oversee the design and maintenance of dashboards, reporting systems, and data visualization tools for marketing performance.
• Work with Senior Leadership to design and oversee advanced analytical solutions including predictive modeling, performance tracking, and forecasting.
• Lead cross-functional collaboration by partnering with marketing, merchandising and operations teams to align analytics initiatives to organizational goals.
• Lead and mentor a high-performing analytics team, fostering a culture of data-driven decision-making and continuous improvement.
  
  

What you will bring to the table:

• Bachelor’s or Master’s degree in data science, Statistics, Business Analytics, or a related field.
• 8+ years of experience in Analytics, with 4+ in a leadership role.
• A proven track record of leveraging advanced analytics to inform go-to-market strategies and tactics that drive business growth.
• Expertise in Advanced analytics techniques, tools, and technologies.
• Strong communication and stakeholder management skills with the ability to present complex data insights to non-technical audiences.
• Familiarity with customer journey mapping, marketing audience modeling and implementation, demand forecasting and pricing optimization.
• Experience in Retail Tools and Equipment industry preferred but not required.
• Demonstrates Northern Tool + Equipment’s 12 Core Competencies.
  
  

About Us

Northern Tool + Equipment is a family business with roots stretching back three generations to Minnesota’s Iron Range, where our blue-collar work ethic and commitment to serving the people who do the tough jobs was born. Our mission is to be the best in the world at serving the professional tradespeople and those who want to work like them. With over 130 retail stores across 24 states, top national brands and global manufacturing operations designed to create our own specialized tools and equipment, we are busting our knuckles to deliver the products, prices and advice our customers need to succeed. We’re looking for people who share our blue-collar work ethic. If you’re the kind of person who likes to put your nose to the grindstone to help your customers and company succeed, we’d love to talk to you about becoming a member of our team.

Northern Tool + Equipment is proud to be recognized by Forbes as a Top Midsize Employer in 2023. We are committed to creating a workplace where your contributions are valued, and your professional growth is encouraged. When you join our team, you’ll enjoy a comprehensive and competitive compensation package that includes:

• Competitive Pay: Earn $127,000 to $194,310 annually, with your exact compensation personalized based on your skills, experience, and location. We believe in rewarding top talent with pay that reflects your value.
• Variable Pay: Variable pay is a component of compensation that can fluctuate based on performance, results, or specific metrics, rather than being a fixed amount like a salary. Annual bonus tied to company performance are paid annually. Incentive plans tied to an achievement-based outcome are generally paid monthly to quarterly.
• The NTE AIP plan pay ranges from 5% to 100% of base salary. Eligibility is based on grade and roles that manage performance. Eligibility and payouts are outlined in the NTE AIP policy.
• Flexible Work Schedule: Achieve the work-life balance you deserve with our full-time, 8-hour shifts, Monday – Friday, complemented by a hybrid work schedule that allows you to work both remotely and in the office.
• Comprehensive Benefits Package: Your health and well-being are our priority. We offer a variety of health plans, so you can choose what best fits your needs. Employees working 30+ hours per week enjoy a robust benefits package, including medical, dental, vision, and a 401(k) plan with an enhanced company match to support your financial future.
• Generous Employee Discount: Love our products? So do we! Enjoy a significant discount on the quality tools and equipment we offer, helping you save on the items you love to use.
• Get Paid on Your Terms: With our Daily Pay option, you don’t have to wait for payday—access your earnings whenever you need them for added financial flexibility.
• Paid Holidays: Take time to relax and recharge with 7 paid federal holidays, because we know how important it is to have time for yourself and your loved ones.
• Incentives: Be rewarded for eligible incentive programs.
  
  

When you join Northern Tool + Equipment, you're not just starting a job—you're joining a community that supports your success. Come be a part of a team where your skills, dedication, and passion are recognized and celebrated. Your future starts here!