Marketing Director
Massimo Zanetti Beverage USA
Date: 1 week ago
City: Suffolk, VA
Contract type: Full time

Caffeinate Your Career!
Position Summary:
The marketing director will lead the successful development and execution of the company's brand marketing strategies and tactics across all functions. This role aims to enhance brand awareness while improving profitability and sales effectiveness.
Key responsibilities will include leading department functions across retail, foodservice, and Ecommerce channels in the following areas:
Massimo Zanetti Beverage USA is proud to be an equal opportunity employer and we are committed to creating an inclusive workplace environment for our family of employees. MZB-USA recruits and advances qualified applicants without regard to race, ethnic or national origin, gender, sexual orientation, genetic information, age, religion, marital status, military service, veteran status, political affiliation, disability, or any other status protected by law. MZB-USA also prohibits discrimination and harassment of any kind and is fully dedicated to the safety of its workforce.
Position Summary:
The marketing director will lead the successful development and execution of the company's brand marketing strategies and tactics across all functions. This role aims to enhance brand awareness while improving profitability and sales effectiveness.
Key responsibilities will include leading department functions across retail, foodservice, and Ecommerce channels in the following areas:
- Brand building and positioning strategies
- Creative development
- Digital marketing and management of brand-specific websites
- Agency Management
- Set the direction and goals for the marketing team, collaborating across functions to build our brands and deliver compelling value propositions. This includes creating integrated marketing campaigns that effectively communicate brand messaging to drive awareness and engagement, focusing on 1, 3, and 5-year plans.
- Understand channel and category dynamics to enhance brand equity and ensure growth across all channels, including foodservice, retail, and specialty. This involves directing strategies to create relevance across various regions, channels, and segments.
- Develop immediate solutions to achieve financial objectives.
- Analyze brand P&Ls and pricing strategies to drive brand profitability.
- Lead business development planning and execution in partnership with senior leaders.
- Oversee ongoing consumer, customer, category, channel, and competitive reviews to assess brand performance and identify growth opportunities.
- Direct volume forecasting and provide financial updates by monitoring key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.
- Lead brand teams in shaping directions and tactics for effective brand strategies, measuring ROI and making adjustments as needed.
- Challenge and inspire team members to achieve business results.
- Evaluate, prioritize, and lead decisions regarding new product initiatives across all channels.
- Develop and direct product innovation efforts, collaborating with R&D, Purchasing, and Operations from concept to commercialization.
- Degree in Marketing required; MBA preferred.
- Minimum of 15 years of experience leading brand teams for a CPG company.
- At least 15 years of experience in product or brand management, including the development of brand strategies from concept to implementation.
- Strong skills in sales collaboration, business development, and budget/P&L management, particularly regarding pricing initiatives.
- Experience in launching new products and developing brands is essential.
- Preference for candidates with experience in both retail and foodservice sectors.
- Proven leadership abilities, including planning and execution, business management, product and solutions development, people development, and team-building skills.
- Excellent presentation skills with the ability to influence various stakeholders, including leaders in Sales, Operations, and R&D.
- Strong analytical and problem-solving skills.
- Willingness to be hands-on in daily operations.
- Effective project management skills in a cross-functional environment are required.
Massimo Zanetti Beverage USA is proud to be an equal opportunity employer and we are committed to creating an inclusive workplace environment for our family of employees. MZB-USA recruits and advances qualified applicants without regard to race, ethnic or national origin, gender, sexual orientation, genetic information, age, religion, marital status, military service, veteran status, political affiliation, disability, or any other status protected by law. MZB-USA also prohibits discrimination and harassment of any kind and is fully dedicated to the safety of its workforce.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Operational Requirements Action Officer (ORAO)
Prevailance, Inc.,
Suffolk, VA
2 days ago
DescriptionThis position is currently filled, however we are accepting applications for Ready Replacement Pool consideration.Prevailance is seeking an experienced, mission-focused professional to serve as an Operational Requirements Action Officer (ORAO) in support of the CJCS J6 Directorate for Cyber and Command, Control, Communications, and Computers Integration (DDC5I).The ORAO will provide operational and analytical expertise in support of the CJCS J6...

X-Ray Technologist
Bayview Physicians Group,
Suffolk, VA
$30
-
$34
per hour
1 week ago
Bayview Physicians Services, one of the fastest growing medical groups in Virginia has an exciting, full time opportunity for a X-Ray Technologist within our Urgent Care centers. If you are looking for a challenging and rewarding career, consider the opportunities that Bayview Physicians Services has to offer! Starting pay ranging from $30-$34/ hour based on experience.Scope:Perform all radiological procedures as...

Medical Office Receptionist
Bayview Physicians Group,
Suffolk, VA
4 weeks ago
Company OverviewBayview Physicians Group is a rapidly growing outpatient multi-specialty medical group, that strongly believes the doctor-patient relationship is the cornerstone of quality healthcare. We staff more than 900 positions in the Hampton Roads area. Individuals who possess excellent customer service skills, strong collegial relationships, and the desire to promote a positive work environment are encouraged to apply. We offer...
