Senior Content Writer

We're hiring a Senior Content Writer

About Us

Giftogram is an industry-leading platform in the gift, reward, and incentive space. We are a high-energy team of dynamic problem-solvers who love tackling challenges and enjoy the work that we do. Our agile culture drives us to find creative solutions through collaboration and hard work.

Founded in 2012, we have rapidly grown into one of the top B2B rewards and incentives platforms. Our clients include mid-market corporations, nonprofits, and Fortune 500 brands.

About The Role

The Senior Content Writer will lead the editorial strategy and content roadmap to ensure that marketing materials align with the Giftogram brand standards and engage the right target audiences. You’ll create impactful content, such as blog posts, whitepapers, and case studies while managing and guiding vendors and freelance writers and collaborating with cross-functional teams. You’ll use SEO strategies and performance analytics to optimize content and drive measurable results.

What You’ll Do

• Editorial Leadership: Own the editorial strategy and content roadmap, ensuring all marketing materials meet brand standards and engage target audiences.
• Content Creation: Craft high-quality blog posts, whitepapers, case studies, web copy, and other content assets that resonate with both B2B and B2C audiences.
• Research & Thought Leadership: Stay current on industry trends and competitive insights to create forward-thinking, authoritative content that positions Giftogram as a category leader.
• SEO & Optimization: Incorporate keyword research, meta data best practices, and on-page SEO strategies to drive organic traffic and boost search engine rankings.
• Performance Tracking & Analysis: Monitor content performance using analytics tools; propose data-driven improvements to enhance engagement and conversion rates.
• Collaboration: Provide guidance to freelance writers and collaborate with cross-functional teams (Marketing, Design, Sales) to produce cohesive, high-impact content.
  
  

What You’ll Bring

• 7+ years of professional writing experience, with at least 2 years focused on content marketing or editorial roles.
• Demonstrated success in creating content strategies that drive measurable results (e.g., increased organic traffic, higher lead conversions).
• Superior writing, editing, and proofreading skills; familiarity with AP style (or equivalent) preferred.
• Portfolio showcasing diverse content formats - blog posts, long-form articles, thought leadership pieces, etc.
• Understanding of inbound marketing principles and how to align content with overall brand and revenue goals.
• Ability to interpret data and translate insights into actionable content recommendations.
• Hands-on experience with content management systems (e.g., WordPress).
• Proficiency in SEO and analytics tools (e.g., SEMrush, Ahrefs, Google Analytics).
• Proven track record of leading projects and managing vendor relationships
• Excellent verbal communication skills to present ideas clearly and effectively across teams.
  
  

What We Offer

• Base salary range of $90,000-$105,000 + discretionary annual performance bonus + equity potential
• 401k & 4% Company Match
• Medical/Dental/Vision Insurance
• Hybrid work schedule (2-3 days in Parsippany, NJ office)
• 15 PTO Days + Paid company holidays
  
  

At Giftogram, We Value

Celebrating every contribution

We believe appreciation is the cornerstone of a vibrant workplace. Our services transform how teams celebrate, turning appreciation into an art form with personalized rewards and gift cards. We elevate employee morale and foster a sense of belonging, making gratitude a lasting workplace ethos.

Industry-leading service excellence

We lead with unmatched customer service. Our interactions are smooth and enriching, and our team exemplifies professionalism and empathy. We exceed expectations, enhancing the user experience at every touchpoint.

Igniting joy and creativity

We believe work should inspire joy and creativity. Our platforms add fun to the routine with engaging features that make every task a delight. Our energetic, innovative workplace celebrates creativity, making each day enjoyable and every reward satisfying.

Professionalism at its finest

In the competitive technology arena, our professionalism sets us apart. We adhere to the highest standards, ensuring impeccable operations. Our team of experts embodies respect and dedication, building trust and securing our industry leadership.

Agile and forward-thinking

We thrive on agility, quickly adapting to market changes with innovative solutions that keep us ahead. Our flexible approach fuels continuous improvement and creativity, ensuring we remain leaders in our industry.