Marketing Director, Growth & Innovation

Job Location available in Glendale, AZ, or New York, NY.

3Z Brands is seeking an entrepreneurial Marketing DirectorGrowth & Innovation to lead growth and innovation efforts within our newly created 3Z Labs division. This role offers a unique opportunity to drive new consumer-facing initiatives, expanding into new distribution channels, customer segments, product categories, and strategic partnerships.

As the Marketing Director of 3Z Labs, you will act as an internal entrepreneur, leveraging the resources of a market-leading DTC brand portfolio while pursuing high-growth opportunities in a scrappy, agile manner. The ideal candidate will have a founder’s mindset—excited about launching new business initiatives and testing growth hypotheses through an MVP-driven approach. This role is a great stepping stone for someone who hopes to start their own business in the future.

Key Responsibilities

• Develop and execute growth strategies to expand 3Z Brands into new markets, channels, and product categories.
• Balance priorities across multiple high-impact initiatives, driving execution while adapting quickly to learnings and new opportunities.
• Manage and allocate marketing budgets across growth initiatives, ensuring efficient and high-ROI investments.
• Lead customer acquisition and retention efforts, leveraging paid and organic growth channels such as paid social, SEO/SEM, influencer marketing, partnerships, and lifecycle marketing (email/SMS).
• Oversee e-commerce growth strategies, including A/B testing, UI/UX improvements, and conversion rate optimization.
• Drive business development and strategic partnerships to unlock new revenue opportunities.
• Grow and develop a high-performing team, bringing on specialists as needed to execute key initiatives.
• Collaborate cross-functionally with the broader 3Z Brands team, leveraging internal resources while maintaining a fast-moving, experimental mindset.
• Own branding and positioning for new initiatives, ensuring they align with 3Z’s overall brand portfolio and market positioning.
  
  

Qualifications

• We are open to candidates with a variety of backgrounds, but we are looking for someone with strong consumer marketing experience who understands how to acquire, engage, and retain customers in a competitive market.
• Experience managing and optimizing growth marketing budgets with a strong analytical approach to customer acquisition and retention.
• Deep understanding of performance marketing (paid social, SEO/SEM, affiliate, and other digital channels).
• Experience with e-commerce growth (A/B testing, UI/UX optimization, CRO).
• Strong business development and partnership-building skills.
• Experience in branding and positioning in competitive markets.
• Ability to think like a founder, operate with an ownership mindset, and work resourcefully within constraints.
• Comfortable working scrappily and iteratively, testing and proving out hypotheses quickly.
• Excellent communication skills and ability to influence across teams and levels.
  
  

We don’t expect candidates to have deep expertise in all of these areas, but experience in any combination of them will be valuable.

Why Join Us?

• Entrepreneurial Freedom: Lead a high-impact, high-growth division while leveraging the resources of an industry leader.
• Opportunity to Build: Grow a team and shape the direction of 3Z Labs from the ground up.
• Fast-Paced Innovation: Work in an agile, MVP-driven environment focused on scaling new ideas.
• Career Growth: A stepping stone for future founders and entrepreneurial-minded leaders.
  
  

Perks & Benefits

• Competitive salary and performance-based incentives.
• Comprehensive medical, dental, and vision insurance.
• 401(k) program with company match.
• A free mattress from any 3Z brand.
• Professional development resources and opportunities.
• Hybrid remote work / in-office policy.
• Friends and family discount on all 3Z products.
  
  

About 3Z Brands

3Z Brands ("3Z") is a direct-to-consumer brand portfolio, wholesale, vertically integrated manufacturer, and retailer of award-winning sleep products. Our portfolio includes Helix Sleep, Brooklyn Bedding, Birch, Bear Mattress, Nolah Technologies, and Leesa Sleep. We are dedicated to driving innovation in the sleep industry and delivering best-in-class products to our customers.

Our culture is defined by Collaboration, Commitment, and Care. We are committed to inclusion, equitable support, and respect for all team members.

If you're a strategic, entrepreneurial marketing leader excited about launching and scaling new business initiatives, we’d love to hear from you!