Marketing Manager at Experis
Date: 2 hours ago
City: Vancouver, WA
Contract type: Contractor
Our client, a leading organization in the public sector and education technology space, is seeking a Marketing Manager to join their team. As a Marketing Manager, you will be part of the Public Sector Marketing team supporting strategic account-based marketing initiatives. The ideal candidate will demonstrate strong leadership, creativity, and analytical skills, which will align successfully in the organization.
Job Title: Marketing Manager
Location: Vancouver WA
What's the Job?
About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells.
ManpowerGroup (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent.
Job Title: Marketing Manager
Location: Vancouver WA
What's the Job?
- Develop and execute targeted account-based marketing campaigns for priority SLED (State & Local Government and Education) accounts.
- Lead multi-channel marketing programs including email, events, social media, and paid media to engage decision-makers effectively.
- Create tailored content such as whitepapers, case studies, and videos that address the specific needs of SLED audiences.
- Manage media strategies, including paid and earned media, to maximize campaign impact and reach.
- Analyze campaign performance data and leverage insights to optimize strategies and improve engagement metrics.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- At least 5 years of B2B marketing experience, with a preference for candidates with SLED or Public Sector marketing background.
- Proven success in content-driven ABM campaigns, including personalized and scalable plays.
- Strong understanding of performance marketing, media optimization, and data analysis tools.
- Experience working collaboratively across sales, marketing, and external agencies to drive impactful campaigns.
- Opportunity to work on innovative campaigns that make a difference in public sector and education communities.
- Collaborative environment with a focus on professional growth and development.
- Engagement with cutting-edge marketing tools and strategies.
- Chance to contribute to initiatives that bridge digital divides and modernize infrastructure.
- Competitive pay rate aligned with industry standards and experience.
- Medical and Prescription Drug Plans
- Dental Plan
- Vision Plan
- Health Savings Account
- Health Flexible Spending Account
- Dependent Care Flexible Spending Account
- Supplemental Life Insurance
- Short Term and Long Term Disability Insurance
- Business Travel Insurance
- 401(k), Plus Match
- Weekly Pay
About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells.
ManpowerGroup (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent.
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