Area Director of Sales & Marketing at Hyatt

Organization- The Seabird Ocean Resort and Spa

Summary

The Area Director of Sales & Marketing has direct oversight of sales and marketing operations for two luxury full-service hotels, The Seabird Ocean Resort & Spa and The Mission Pacific Beach Resort. This role has the responsibility to achieve optimal occupancy, ADR, and SPGRN to maximize total revenue while meeting and exceeding hotel profit, marketing objectives, as well as guest and colleague satisfaction levels. This individual will oversee operations of the hotel sales and marketing departments, including, but not limited to, direct sales, follow-up, sales administration, colleague hiring and training, managing and coaching of the sales & marketing team, owner relations and interaction with all parties. Additional responsibilities include budgets, forecasting, overseeing a multi-layered marketing strategy, advertising, business plan, SEO/GEO, and third-party vendor relations. This is a Leadership Committee position that is eligible for an incentive compensation plan. Exempt leaders are expected to work as much of each workday as is necessary to complete their job responsibilities. Hyatt colleagues work in an environment that demands exceptional performance yet reaps great rewards. Whether it’s career opportunities, job enrichment or a supportive work environment, if you are ready for this challenge, then we are ready for you.

RESPONSIBILITIES:

• Coordinate all sales segment growth strategies by account to maximize overall revenue.
• Develop, recommend, implement and manage the division's annual budget including the advertising, public relations and direct sales plans efforts for the resorts to drive awareness, relevance, occupancy, food & beverage outlets, Spa, and resort campus bookable experiences.
• Guide the sales team to identify new business within and outside of known Hyatt accounts.
• Serve as the public face of the resorts, representing the properties in media interviews, industry events, and community engagements to elevate brand visibility and reputation.
• Robust understanding of the group, wholesale and negotiated contracting process.
• Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
• Monitor production of all top accounts and evaluate trends within your market.
• Deep understanding of the digital landscape and how our owned channels impact the resorts’ ability to maintain and elevate relevancy within search.
• Ability to foster a culture of collaboration and accountability.
• Flexibility to implement initiatives that align with changing market and brand attributes.
• Liaise between commercial services efforts and the operational environment.
• Adhere to Hyatt systems established regulations, company standards, sales standards and sales metrics related.
• Comply with attainment of individual goals, as well as team goals and budgeted metrics.
• Train all resort colleagues on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
• Develop a full working knowledge of the operations and policies of the hotel, including Sales, Reservations, Banquet/Events, Food and Beverage, Front Office, Spa, and campus partners.
• Oversight and management of multiple digital channels including approximately 7 websites.
• Maintain strong visibility in local community and industry organizations.
• Participate in industry leadership groups including panel.
• Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management, providing training on a rotational basis.
• Maintains professional working relationship and promotes open lines of communication and relationships to achieve initiatives with respective marketing partner(s) and other internal departments.
• Other duties, as requested by the General Manager / Managing Director.
  
  

The salary for this position varies in accordance with experience. The mid salary for this position ranges at: $163,400 / year.

BENEFITS:

• Medical, Dental, Vision Plans
• Paid Time Off – Vacation, Sick
• 401(k) w/ company discretionary match
• Employee Assistance Program - free counseling sessions annually for you and your household members
• Discounts at various retailers – Apple, AT&T, Verizon, Headspace and many more
• Employee Dining Discounts
• Complimentary Employee Meal
• Reimbursement Opportunities – including wellness, educational and cell phone.
• Free Parking
• 12 Complimentary Hyatt Room Nights
• Hyatt Family/Friend Room Discounts
  
  

All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Qualifications

• At least 7+ years of Director of Sales experience is preferred, with at least 3 years of luxury hotel experience
• Must possess highly developed verbal & written communication skills to frequently negotiate, convince, sell and influence other managerial personnel, hotel guest(s) and/or corporate clients.
• Must have thorough experience with professional selling skills: opening, probing, supporting, closing.
• Shows strong analytical skills and strategic vision in establishing appropriate sales deployment and multilayered marketing strategy.
• Must be proficient in general computer knowledge, especially Microsoft Office products and adapt to new systems.
• Must be able to work independently and simultaneously manage multiple tasks.
• Strong organization and presentation skills.
• Demonstrated ability to effectively interact and manage people of diverse socioeconomic, cultural, disability and ethnic backgrounds while solving complex problems and creating a productive and engaged sales team.
• Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession.
• Must work well in stressful, high-pressure situations; maintain composure and objectivity under pressure.
• Must be able to work with and understand financial information and data, and basic arithmetic functions.
• Must work collaboratively with all owners, colleagues and guests.