Marketing Manager at Essex Brownell

Essential Purpose And Responsibilities

We are looking for a dynamic, energetic, and ambitious Marketing Manager to join our team. In this role, you will report directly to the VP of Marketing, where you will leverage your knowledge and experience to lead efforts related to driving marketing strategy, marketing campaigns, trade shows, and public communications for Superior Essex’s division called Essex Brownell. This position is located in our Fort Wayne, IN, corporate headquarters and is an on-site position.

• Develop and execute comprehensive marketing campaigns to support growth strategies in market segments. Collaborate with both product champions and sales to develop appropriate, actionable levers to support the campaign.
• Align campaign analytics to analyze results and further explore or adjust campaign action items accordingly.
• Manage the team on public marketing communication as well as marketing analytics. The candidate should be able to drive team members to deliver results as well as create deliverables on their own.
• Perform final content approval for key marketing deliverables, including print media, social media, and marketing communications.
• Develop and execute marketing communication plans and meet stringent deliverable deadlines.
• Organize and execute plans for key company trade shows, including oversight on all planning aspects and collaborating/assigning/managing project action items.
• Support the e-channel and collaborate with the E-commerce Manager to develop campaign and communication strategies to drive online sales growth.
• Run traditional marketing deliverable projects to update and upgrade line cards, market flyers, and marketing campaign ads.
• Develop highly professional PowerPoint presentations as needed for both internal and external purposes.
• Defend and grow brand awareness and execute best practices based on Essex Brownell brand book guidelines.
• Collaborate with product champions and suppliers to deliver training materials as needed.
• Aid in supporting market segmentation and market landscape analysis projects.
• Build and maintain relationships with external marketing resources, suppliers, product champions, sales team, and executive management.
• Research and purchase all promotional items. Collaborate with suppliers (when appropriate) on co-branded promotions.
• Support key projects as assigned.
  
  

REQUIRED Knowledge/skills/abilities And Other Minimum Qualifications

• Minimum 5 yrs experience in the related area
• Very strong Oral & written communication
• Highly professional presentation skills
• Strong marketing, sales or business management background
• Management skills, will have direct reports
• Project Management and time management skills
  
  

Scope Of Duties And Responsibilities

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

A review of this position has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.

This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.