Director of Digital Experience at Vail Resorts

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary

Vail Resorts seeks dynamic digital leaders to shape and execute end-to-end guest experiences across our websites and the My Epic app. This role will drive measurable improvements in conversion, engagement, and satisfaction through guest-centric design, personalization, and data-driven innovation.

As a key leader, you will champion a guest-journey mindset and collaborate across Marketing, Technology, Lines of Business, and Mountain Operations to deliver seamless, omni-channel experiences that align with brand standards and business objectives. Success in this role requires a growth mindset, strong leadership capabilities, and the ability to foster a high-performance culture that elevates both team talent and digital excellence.

Job Specifications

• Starting Wage: $139,421.02 - $179,186.60 + annual bonus + equity
• Employment Type: Year Round
• Shift Type: Full Time hours available
• Minimum Age: At least 18 years of age
• Housing Availability: No
  
  

Job Responsibilties

• Drive eCommerce & Guest Experience Strategy: Lead initiatives to optimize purchase flow, enhance engagement, and deliver on financial and guest experience goals.
• Deliver Digital Products & Programs: Oversee development and launch of new digital experiences through internal and external teams, leveraging best-in-class product management practices.
• Shape Content Strategy: Define and execute content strategies that position Vail Resorts’ websites and app as leaders in the ski and travel industries.
• Champion Performance Culture: Build a data-driven approach using dashboards and best practices to guide optimizations, maximize revenue, and boost engagement across web and app.
• Partner with IT: Align on platform architecture, investment priorities, and operational readiness to ensure exceptional guest experiences.
• Lead Cross-Functional Planning: Facilitate PI and backlog prioritization meetings to allocate resources effectively and align with guest needs and business objectives.
• Ensure Operational Excellence: Develop and maintain processes and systems that enable scalable, high-quality digital guest experiences.
• Develop High-Performing Teams: Mentor and grow talent, foster a product management mindset, and advance leadership capabilities.
• Leverage Guest Insights: Monitor feedback from websites and apps, using insights to inform future enhancements and advocate for guest needs internally.
• Manage Strategic Partnerships: Oversee relationships with external agencies and platform partners to ensure alignment with business goals and timely delivery.
  
  

Job Requirements

• Bachelor’s degree in Business, Marketing, Communication, or a related degree.
• 8+ years experience in eCommerce, App or Digital innovation.
• 8+ years of supervisory experience.
• Experience with Content Stack, Sitecore, Adobe platforms, Brightedge, Airship, Adobe Analytics, JIRA, Microsoft Office, and other digital tool sets.
• 8+ years experience in a digital/e-comm consumer driven business.
• Experience leading teams successfully through change.
• Experience operating existing digital/e-comm experiences and building new.
  
  

The expected Total Compensation for this role is $139,421.02 - $179,186.60 + annual bonus + equity. Individual compensation decisions are based on a variety of factors.

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
  
  

Full Time Roles Are Eligible For The Above, Plus

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans
  
  

Employees can work remotely from British Columbia, Washington D.C., and the 16 U.S. states* in which we currently operate. This includes: California, Colorado, Indiana, Michigan, Minnesota, Missouri, New Hampshire, New York, Nevada, Ohio, Pennsylvania, Utah, Vermont, Washington State, Wisconsin, and Wyoming.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 513002

Reference Date: 12/23/2025

Job Code Function: Marketing