Downstream Marketing Manager (Hybrid) at VB Spine

Location: 600 Hope Pkwy SE, Leesburg, VA 20175

Company: VB Spine

VB Spine is seeking a strategic and driven Downstream Marketing Manager to lead product marketing initiatives that drive market growth, strengthen brand equity, and align with our customer-first approach. This individual will oversee a team responsible for market analysis, product positioning, and sales enablement, working cross-functionally with sales, clinical, and operations teams. The ideal candidate combines strong leadership with marketing expertise to influence competitive strategy and maximize commercial impact. This is a hybrid role and will require a regular, weekly presence at our HQ in Leesburg, VA

What You’ll Do

Strategy & Planning

• Guide teams through development and execution of the Annual Marketing Plan
• Identify weaknesses in marketing plans and provide clear direction
• Coach on budget planning, P&L understanding, and resource allocation
  
  

Sales Support & Enablement

• Provide strategic direction and subject matter expertise to the sales force
• Train and coach on sales communication and multi-channel strategy execution
• Support sales training, forecasting, and operations processes
  
  

Marketing Execution

• Align marketing and product line budgets with customer acquisition and retention goals
• Develop and coach on product launch strategies including pricing, targeting, positioning, and value proposition
• Develop messaging and communication strategies in line with brand direction
  
  

Segmentation, Targeting & Positioning

• Champion strategic customer segmentation for brand efficiency
• Mentor in developing value-driven targeting and positioning
  
  

Customer-Centric Development

• Partner with key cross functional teams such as upstream marketing, sales training, and medical education to leverage customer feedback to evolve product and program offerings
• Drive innovation in response to shifting market needs
• Lead the development and execution of KOL strategy
  
  

Competitive & Customer Insights

• Maintain a strong pulse on market insights by attending tradeshows, sales and customer trainings, customer events, spine surgeries, and labs
• Coach teams on competitor strengths/weaknesses and integrate insights into strategy
• Teach value proposition articulation and customer buying behavior
  
  

What You Bring

• Bachelor’s degree preferred
• 8+ years of work experience, including 5+ years in medical device marketing and/or sales
• 2+ years of people management experience preferred
• Strong communication, analytical, and project management skills
• Proficiency in Microsoft Office (Excel, Word, PowerPoint)
• Ability to manage multiple priorities and lead cross-functional teams
• High ethical standards and professionalism
• Physically able to meet job demands (e.g., lifting up to 50 lbs, visual/auditory demands)
  
  

Why VB Spine?

We believe in growing talent from within. At VB Spine, join a high-performing team, benefit from peer and executive mentorship, and shape strategy in the dynamic field of medical sales—positioning yourself to influence growth and innovation across the organization.

Compensation

Pay for this role is competitive and based on experience, with additional factors like territory requirements, qualifications, and performance taken into account. Final compensation is determined on a case-by-case basis and considers a variety of factors including experience level, skillset, and market conditions.

Benefits Include

• Comprehensive health, dental, and vision insurance
• 401(k) with company match
• Paid time off (PTO) and holidays
• Ongoing training and professional development opportunities
• Opportunity to grow within a fast-paced, dynamic company