Public Outreach Communications Specialist-Colorado Auto Theft Prevention Authority (Hybrid). - #9855482

Department Information

This position is only open to Colorado state residents.

A n eligible list established with this recruitment may be used to fill other similar positions within the Colorado Department of Public Safety in the next 12 months.

Our Mission - Engaged employees working together to safeguard lives and to provide diverse public safety services to local communities.

Our Vision - Creating safer and more resilient communities across Colorado.

Our Core Values – Unity, Honor, Service

CDPS commits to cultivating an equitable, diverse, and inclusive work environment. We ensure that we recruit, retain, and promote engaged employees. Our approach to diversity is simple - it's about embracing everyone! We strive to build and nurture a culture where inclusiveness is a reflex, not an initiative. Our strength is our promise to be inclusive with intentional strategies to welcome and uplift our employees to thrive - while building a more equitable workplace. CDPS is an equal opportunity employer. See our EEOD Utilization Report (2020)

Why Do I Love My Job at CDPS

At CDPS we nurture a centric culture driven by our commitment of creating a safer Colorado, an inclusive workplace where everyone can be their own authentic self. We model a culture of collaboration, support and growth to our employees. Our culture has public service focus, and we strive to provide innovative solutions and services to our fellow Coloradans!

Careers With a Purpose



If you are passionate about public safety service, and are eager to dedicate your career to serving Coloradans, this is the organization you want to join!

We are committed to providing public safety services to our fellow Coloradans in their times of greater needs such as: safety on our roads, preparing and mitigating environmental disasters, disaster recovery, combating crime, school safety, and victim recovery.

You’ll have the opportunity to challenge yourself and acquire new capabilities to build a rewarding and fulfilling career while making a difference in our community!

When you join CDPS, you are joining a team of exceptional individuals and together you will be inspired, motivated and supported to become the best you can be.

Unmatched Benefits

We highly value work life balance and offer excellent work-life programs, training and enriching professional development opportunities and a wide range of benefits.

• Medical and dental options are available for permanent employees and their dependents. We also offer short and long-term disability coverage, and life insurance that includes legal resources and discounts.
• State contribution into Health Savings Account when enrolled in HDHP.
• Job protected medical leave under the Family Medical Leave Act (FMLA) and the State of Colorado Family and Medical Leave Insurance Program (FAMLI) .
• Paid medical leave benefits provided by the State of Colorado.
• Eligibility for hybrid or other flexible work arrangements based on the nature of the role.
• We offer unmatched retirement benefits including mandatory PERA Defined Benefit Plan or PERA Defined Contribution Plan, plus optional 401K and 457 plans. For information on mandatory employee salary deferral (in lieu of contribution to Social Security), visit Colorado PERA for details.
• CDPS provides generous time off including 11 paid holidays annually and accrued annual and sick leave and four annual wellness days.
• The Employee Assistance Program (C-SEAP) is available in every region of the state. It is our effort to support the well-being of employees and the workplace. EAPs provide short-term counseling, referrals and resources, as well as training and organizational development services.
• Additional benefits offered include tuition reimbursement and reduced college tuition at CSU Global and DeVry University.
• Credit Union of Colorado membership eligibility.
  
  

To learn more about State of Colorado benefits, please visit State of Colorado benefits .

Description Of Job

About the Work Unit

This unit exists to provide administrative support to the Colorado Auto Theft Authority Board, and manages statewide auto theft prevention programs. This position provides unified and centralized communications and marketing effort by combining strategic communications, educational programs, and community outreach for the prevention of motor vehicle theft in coordinating with government and industry regarding automobile theft reduction efforts in accordance with 42-5-112(1), CRS.

About The Job

This position serves both a strategic and operational capacity in providing a centralized, coordinated, and consistent public education and outreach effort for increasing awareness of automobile theft victimization and preventive measures. With clear guidelines and guidance from the supervisor this position focuses on the development of innovative strategies to prevent automobile theft by working with professional consultants for the performance of specialized studies in applying current statewide automobile theft data, crime prevention theories, marketing campaigns and evaluation modeling. Under the direction and guidance from supervisor the position is will help in the development and implementation of the statewide automobile theft prevention strategy aimed to improve partnerships, public trust, consistency in auto theft prevention messaging, while coordinating activities with private industry, law enforcement, education, prosecution, training, victim support, technology enhancements, first-time offenders, and other CATPA grant programs. This position helps develop communication plans, documents, or other communications materials for internal or external distribution to convey a wide-range of information regarding automobile theft prevention. Operationally, this position will work closely with the CATPA Director and the CATPA Board to receive organizational strategic and operational guidance and direction. This position often engages with both internal and external stakeholders to ensure the organization’s mission is clearly communicated and reinforced. This position oversees all automobile theft prevention communications and marketing strategies, to include response in managing crisis communications, media interviews, social media, marketing campaigns, website maintenance, and coordinating outreach events with state, county, local and industry stakeholders.

Key Responsibilities

Plan, Operate and Monitor Prevention Activities

Provides consistency and compliance in marketing, advertisement, responses to media requests with the State Patrol Strategic Communications Office. Meets regularly with all CATPA program leaders, and other CATPA stakeholder, and affected personnel to develop, plan, administer and deliver public education materials and activities for prevention of automobile theft. Supporting all CATPA grant programs with promotional and preventive materials for distribution aimed to prevent automobile theft. Supports all CATPA grant programs and non-CATPA local agencies with media support for continuity of messaging. To include media responses, data distribution, and regularly available social media updates for agency messaging. The position coordinates educational, prevention and awareness activities with all CATPA grant projects, including enforcement, education, prosecution, training, victim support, technology enhancements and first-time offenders. Facilitates and leads marketing, advertisement, and communications with public and private industry for elevating education, awareness and prevention of automobile theft. Studies and utilizes data-driven information from international, national and regional auto theft prevention authorities, the Stolen Vehicle Database Repository, and analytical products produced by the Auto Theft Intelligence Coordination Center to provide quality data in marketing, advertisement and communications. Provides monthly reporting to the CATPA Director for reporting to the CATPA Board on outreach and marketing activities, and tracking of wildly important goals, lag measures and lead measures for the CATPA Board and Governor’s Office.

Intake media requests from local tv, print, and other media sources. Manages priority of these requests and responds to these requests in a timely manner. Tracks incoming requests. Provides consistency and compliance in marketing, advertisement, response to media requests in coordination with the State Patrol Strategic Communications Office. Provide regular reports to the CATPA Director, Strategic Communications Office, and CATPA Board on notable media interactions. Maintains an archive of all information sources shared resulting from a media request.

Administer CATPA Public Outreach Program

Operate independently in performing assigned tasks limited to phases of a fully operational professional assignment, and at times, providing training to CATPA stakeholders including CATPA grant projects. Determining solutions to practical problems using CSP professional standards and best practices developed by the CATPA Public Outreach Program. Plan, staff and lead the Public Outreach Subject Matter Expert Team (POSMET) for development of best practices, identification of new strategies and activities to address automobile theft.

Organizational Communication Strategy Management

Provides coordination with professional marketing consultants contracted to perform special studies for evaluation of influential factors to statewide motor vehicle theft, as well as marketing consultants to perform specialized services of public information and educational messages. Work involves identifying and negotiating with marketing vendors for engaging services for statewide marketing campaigns, to include the planning, administering, monitoring, and reporting of the marketing campaigns. The position applies and adapts marketing, advertising, communications, and business administration theories, principles, concepts, techniques and practices in communication or marketing campaigns for various products and services of CATPA on a local, regional, and international level; and educate the public, various industries, and consumers on services and products offered by state. Additional work involves using approved marketing specialist vendors for the study, development and use of marketing strategies, evaluations, and response of media messages. Maintain knowledge of procurement processes and requirements to ensure competitive and fair acquisition of contracted services. Respond to media requests involving statewide and regional automobile theft. Maintain existing marketing materials for reuse in future campaigns. Create a yearly marketing strategy specific to auto theft prevention and coordinate activities with CATPA grant projects for consistency of media messaging with local agencies and communities. Manage the professional service contracts used to engage marketing vendors.

Minimum Qualifications, Substitutions, Conditions Of Employment & Appeal Rights

NOTE: To be considered for this position, you must meet one of the following options for consideration.

Minimum Qualifications

Five years of professional experience in the marketing and communications field.

OR

Bachelor's degree from an accredited institution in any field and one year of professional experience in the marketing and communications field.

Preferred Qualifications

• Prior professional communications experience in a law enforcement or other public service agency.
• Broad knowledge and technical experience with public safety communications technology.
• Fluency using computer technology, graphic design programs, computer software, social media, and websites to enhance outreach activities.
• Excellent customer relationship management (CRM) skills, with a strong orientation toward collaboration, communication, and development of sustainable relationships with user agencies.
• Excellent verbal and written communication skills.
  
  

CONDITIONS OF EMPLOYMENT

• Must be a Colorado resident at the time of application.
• Requires successful completion of a background investigation that includes a polygraph exam, a fingerprint based criminal history search and drug testing.
  
  

WORK ENVIRONMENT

• Typical work hours, Monday to Friday, 8am - 5pm. Hybrid schedule (currently two days in office) which may be subject to change, requires flexibility.
  
  

APPEAL RIGHTS

If you receive notice that you have been eliminated from consideration for the position, you may protest the action by filing an appeal with the State Personnel Board/State Personnel Director within 10 days from the date you receive notice of the elimination. Also, if you wish to challenge the selection and comparative analysis process, you may file an appeal with the State Personnel Board/State Personnel Director within 10 days from the receipt of notice or knowledge of the action you are challenging. Refer to Chapters 4 and 8 of the State Personnel Board Rules and Personnel Director's Administrative Procedures, 4 CCR 801, for more information about the appeals process. The State Personnel Board Rules and Personnel Director's Administrative Procedures are available at www.colorado.gov/spb . A standard appeal form is available at: www.colorado.gov/spb . If you appeal, your appeal must be submitted in writing on the official appeal form, signed by you or your representative, and received at the following address within 10 days of your receipt of notice or knowledge of the action: Colorado State Personnel Board/State Personnel Director, Attn: Appeals Processing, 1525 Sherman Street, 4th Floor, Denver, CO 80203. Fax: 303-866-5038. Phone: 303-866-3300. The ten-day deadline and these appeal procedures also apply to all charges of discrimination.

Supplemental Information

EQUITY, DIVERSITY, AND INCLUSION STATEMENT

The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and enthusiastically serve them. Therefore, in all aspects of the employment process, we provide employment opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, a medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status (with preference given to military veterans), or any other protected status in accordance with applicable law.

Colorado Department of Public Safety is committed to the full inclusion of all qualified individuals. As part of this commitment, our agency will assist individuals who have a disability with any reasonable accommodation requests related to employment, including completing the application process, interviewing, completing any pre-employment testing, participating in the employee selection process, and/or to perform essential job functions where the requested accommodation does not impose an undue hardship. If you have a disability and require reasonable accommodation to ensure you have a positive experience applying or interviewing for this position, please direct your inquiries to cdps_hr @state.co.us

NOTIFICATIONS

All correspondence regarding your status in the selection/examination process will be via email. Include your current working email address on your application and check your email frequently as you could receive time sensitive correspondence regarding this position. We highly recommend that you set up your email to accept messages from "state.co.us" and "[email protected] " addresses. It is your responsibility to ensure that your email will accept these notices and/or review your junk mail and spam filtered email.

PLEASE READ CAREFULLY - RECRUITMENT TIMELINE INFORMATION

• Applications are considered complete and accurate at the time of submission. Therefore, additional information may not be solicited or accepted after your application has been received.
• All applications that are received by the closing of this announcement will be reviewed against the Minimum Qualifications in this announcement. Candidates who meet the minimum qualifications may proceed to the next step. Colorado Revised Statutes require that state employees are hired and promoted based on merit and fitness through a comparative analysis process. The top group may be invited to participate in an oral board exam.