Director of Marketing

At FordDirect, our emphasis on diversity is much more than words. We encourage you to be yourself. We open our minds and doors to all walks of life, respecting and celebrating the uniqueness within each of us. We value the voice and contributions of all team members.

THE DIVERSITY OF OUR TEAM DRIVES US, INSPIRES US, AND MAKES US PROUD TO CALL FORDDIRECT HOME.

FordDirect is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status or any other characteristic protected by applicable laws, regulations, and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please email [email protected].

This position is a hybrid role which requires the employee to work in the office every Tuesday, Wednesday, and Thursday.

Job Summary

The Director, Marketing is responsible for providing thought leadership, strategic direction, and operational management for Dealer communications and events, corporate branding, internal communications, and public relations activities.

Combining big-picture thinking, with hands-on experience, this role will leverage external competitive market insights, coupled with internal business knowledge to design and execute marketing strategies that create clear and consistent messaging to internal and external targeted audiences.

Essential Functions

1. Design and execute Marketing plans that include Dealer communications and events, corporate communications, branding, and public relations programs and initiatives driven by data and market intelligence.
2. Ensure the Dealer Communications Hub (Dealer Center) is a source of informative and engaging content that drives dealer engagement and satisfaction.
3. Direct agency partners as required to ensure effective and efficient translation of marketing strategies into activation plans.
4. Direct dealer events and meetings (including but not limited to Dealer Advisory Board, Regional Dealer Meetings) and speaking engagements.
5. Create and maintain marketing brand book and tools for organization to ensure consistency in interactions.
6. Develop metrics and Key Performance Indicators and measure the effectiveness (e.g., rates of penetration, adoption, customer feedback, reach, etc.) of implemented events, initiatives, and programs.
7. Utilize and mine customer surveys, market research, field intelligence and customer service interactions to identify opportunities for improvement.
8. Develop and continuously refine company competitive positioning and brand messaging for internal and external audiences across multiple channels (advertising, online, events, social media, field sales, sponsorships).
9. Ensure that systems and processes are in place to promote and achieve the highest levels of marketing service and satisfaction for internal and external customers.
10. Manage and coach team members for role performance, career progression and skill development as needed (i.e., set goals, provide performance feedback, and conduct performance reviews).

% Travel Required (Approximate): Extensive

Qualifications At FordDirect, we believe in diversity as a strength. You're encouraged to apply even if your experience or background doesn't precisely match the job description. Candidates who do not meet all listed qualifications may be considered based on the combination of relevant work experience and depth of expertise in job-related skills.

Experience

• Marketing experience including Communications, Events, and PR within a corporate environment (10+ years).
• Designing creative, innovative, effective programs and develop strategies to ensure successful completion.
• Directing agency resources and suppliers to yield results and maximize return on investment.
• Spearheading total strategy and execution for customer and industry events to meet marketing and sales goals.
• Marketing team leadership experience in a digital or solutions B-to-B environment (8+ years).
• Successfully building a new brand and/or refreshing an existing brand (company, product, or service).
• Automotive marketing experience for dealer-based products or solutions (8+ years).
• Total marketing strategy development and execution for trade shows; NADA experience preferred (5+ years).
• Management experience of 5-10 team members.

Skills, Knowledge, and Abilities

• Ability to interpret and capitalize on market data to drive results in a dynamic market.
• Ability to direct and manage agency resources to yield desired results and maximize return on investment.
• Ability to assess marketing strategy and operations, bridging gaps and optimizing resources.
• Creative thinker with ability to produce impactful and innovative solutions.
• Ability to create strategic alignment cross-functionally.
• Proactively problem-solve and multitask while maintaining composure and attention to detail.
• Follow-through mindset to uphold a ‘close the loop’ culture.
• A positive approach to serving customers and providing exceptional customer service.
• Ability to demonstrate good judgment, high ethics and project a professional image.
• Ability to work independently and as a collaborative team member with a positive ‘can do’ attitude.
• The drive to identify and seize opportunities for continuous improvement as business needs change.
• Excellent organization, flexibility and time management skills and the ability to work in a dynamic, deadline-driven environment.
• Exceptional interpersonal and business communication skills (written, verbal, listening).
• Proficient in Microsoft Office (Word, Excel, and PowerPoint).
• Solid people management skills and the ability to create a motivational environment for team members.
• Knowledge of HR-related principles such as goal setting, discrete communication, and performance management and feedback.

Education

Bachelor's degree in Marketing, Business, or equivalent combination of work experience and education

MBA is desirable, but not required

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