National Account Manager

Reporting to the Director of Limited Service Restuarants, you will increase vertical and horizontal distribution, volume, High 5 execution and scalable programs within assigned limited service restaurant chains.

All the responsibilities we'll trust you with:

NATIONAL ACCOUNT MANAGEMENT

• Develop relationships with the TOP 75 LSR Concepts within the US
• Gain vertical distribution and develop new clients within the Limited Service Restaurants Channel
• Build mutually beneficial relationships with key account decision makers and partners
• Customizes presentations using business insights that appeal to your customer’s needs to gain execution and programming
• Create account programming ( LTO’s, staff programs) that are relevant to each account and increase volume
• Negotiate contracts to guide execution and programming while maintaining appropriate spends per case
• Conduct business reviews and holds partners accountable to deliver upon agreed upon execution and programs
• Participate in relevant Trade Shows and Conferences

NEW BUSINESS DEVELOPMENT

• Thoroughly analyze and implement strategy to secure new accounts to expand our distribution footprint and availability to consumers
• Use Industry knowledge, network, and contacts to determine appropriate decision makers at target accounts to secure opportunities to sell Red Bull
• Prospect market through trade shows and industry events to develop relationships
• Present data-driven insights to accounts, to illustrate the value proposition of Red Bull
• Close new business deals, negotiating mutually beneficial multi-year partnerships with customers
• See new partnerships through, integrating contract requirements with business operations and establishing a route to market and field force activation plans

CROSS FUNCTIONAL FACILITATION

• Build relationships and credibility throughout the organization to influence at the region level
• Work with our HQ On Premise Marketing and Brand Marketing to create custom account programs and ensure brand standards are intact
• Communicate with partners in the regions to lead implementation, and to provide and receive account and program feedback
• Conduct regular reviews with SDOPs and DOPs to view program results and year to go plans
• Align with Distribution Team to ensure route to market is in place for each account
• Align with Distributor Partners in the region to keep National Accounts top of mind

ON PREMISE MARKETING PROGRAMS

• Develop programs to motivate, engage and reward staff
• Work with trade marketing and 3rd party agencies to develop relevant social/ digital programming to increase brand and product relevance
• Create programs that deliver a premium product experience

BUDGETS & PLANNING

• Manage budgets by account, always analyzing return on investment and rate per case
• Plan and tracks volume monthly by account chain
• Analyze distribution and non-buy reports on a monthly basis to close gaps
• Help develop, track, and control budgets to secure agreement on the annual Business Plan budgets
• Controls account volume forecasting and spend management through accurate and regular Customer Program Management (CPM) updates

BUSINESS ANALYSIS

• Perform post-promotion analysis following all programs to evaluate promotional effectiveness.
• Use all available RBNA and customer data, tools and Category Management support to maintain a position of expertise within the Energy Drink Category with assigned accounts
• Analyze sales data thoroughly to define priorities, identify opportunities, and apply focus for the team

BUSINESS REVIEWS

• Conduct scheduled business reviews with account leadership and internal field sales to update on business, competition, and opportunities.
• Provide Energy Insights that inspire change in promotion, price, or display practices
• Participate in activities to build relationships and ‘wire’ accounts to its deepest level

Your areas of knowledge and expertise that matter most for this role:

1. 8+ years of CPG sales experience, with experience creating growth in Limited Service Restaurants
2. 5+ years of new business development experience
3. Experience using analytics to produce business insights
4. Experience implementing scalable programming that delivers sales results
5. Business Mangement experience
6. Bachelor’s degree or equivalent work experience in lieu of degree
7. Must be fluent in English, additional language skills an advantage

Our current Benefits include:

Comprehensive Medical, Dental, and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.