Director of Brand Marketing & Innovation

Are you passionate about shaping the future of a brand? Join us at WellBiz Brands as the Director of Brand Marketing & Innovation, where you’ll play a key role in driving high-impact initiatives that elevate our business and brands. In this strategic role, you’ll collaborate with teams across Finance, IT, and Marketing to lead go-to-market strategies, pricing, and promotions that enhance our brand presence.

As the leader responsible for your brand’s P&L, you’ll own the customer journey, communication, and messaging strategies. You’ll also have the opportunity to innovate by developing new products and services in collaboration with cross-functional teams.

In addition to leading the growth of your specific brand, you’ll work on multi-brand strategies across the WellBiz Brands portfolio, building platforms that drive traffic and customer engagement. If you’re ready to drive real impact and build something incredible, we’d love to hear from you!

WellBiz Brands Benefits

• Unlimited time off and holiday schedule
• Medical, dental, vision, and life insurance
• Health Savings Account
• Flexible Spending Account
• 401K match
• Monthly allowance for spend at WellBiz Brands, Inc. owned brands
• Cell Phone reimbursement
• Free Employee Assistance Plan
  
  
  

Compensation Range $110k - $120k annually. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

Position Responsibilities

• Lead marketing performance for the brand by shaping go-to-market strategies and delivering compelling messaging.
• Use data to refine brand strategy and improve key performance indicators (KPIs) in collaboration with cross-functional teams (operations, finance, IT, etc.).
• Prioritize and plan brand innovation by building business cases that forecast revenue impact.
• Manage full marketing strategy execution, including creative development, project management, and process building to support ongoing plans.
• Collaborate with marketing and cross-functional leaders to ensure smooth go-to-market execution and achieve business goals.
• Own multi-brand strategies, including gift cards, managing P&L, merchandising, and integrating marketing messages.
• Coordinate promotions and pricing strategies across brands and channels with cross-functional teams.
• Lead enterprise go-to-market strategies, overseeing positioning, messaging, pricing, and competitive analysis.
  
  
  

Essential Skills, Experience, and Qualifications

• Bachelor’s degree in marketing, business, or related field (MBA a plus)
• 10+ years of leadership experience or relevant industry experience
• Proven success in B2C, CPG, or franchise environments
• Skilled in developing and executing brand innovation strategies
• Strong ability to synthesize customer, competitor, and financial data to shape marketing plans
• Expertise in brand positioning and leading annual campaign strategies
• Experience in franchise systems or multi-unit operations (preferred)
• Track record of creating and implementing strategies that deliver measurable results
• Analytical mindset with a focus on transforming data into impactful marketing actions
• Deep understanding of digital and traditional marketing methods
• Adaptable, quick learner, and positive attitude in dynamic environments
  
  
  

Apply Today!

If you are passionate about marketing and want to leverage your creativity in a new role, we would love to meet you and discuss the possibility of a long and rewarding career!

WellBiz Brands, Inc. is the manager of five beauty, health and wellness franchise brands Elements Massage, Amazing Lash Studio, Drybar, Fitness Together and Radiant Waxing. Headquartered in Denver, Colorado, WellBiz Brands, has more than 800 combined U.S. locations across the five brands. Through the WellBiz Brands support staff, the brands strive to uphold these core values fun, ownership, respect, passion, and integrity. These core values embody all that is important for each brand - from franchise owners to clients - to lead healthy, balanced lives. All five brands offer unique franchise opportunities for entrepreneurs from all walks of life and various investment levels, with a fresh focus on recurring revenue models. For more information about WellBiz Brands and its franchise opportunities, visit WellBizBrands.com.

At WellBiz Brands we value, promote, and celebrate diversity, equality and inclusivity. We believe that a diverse mix of talented people sparks creativity, fosters innovation, and drives results and broad understanding of diversity in all ways.