People Brand Program Manager

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

People Brand Program Manager

Why We Have This Role

The Qualtrics People Brand Team is hiring an Employer Brand Program Manager to elevate our employer branding ops and supercharge our employee advocacy efforts. As Qualtrics expands our global presence, we need a passionate and strategic People Brand Program Manager to help us attract excellent, diverse talent across various regions, including North America, Latin America, EMEA and APJ. If you’re the type who lights up at the thought of optimizing a process and have a knack for writing and storytelling —then read on!

How You’ll Find Success

• You love the challenge of a build. You’ll need to build from scratch and take existing processes and tie them together to create cohesion.
• You’re comfortable managing technical systems with cross-functional partners, leveraging lots of patience and persistence. :)
• You love to throw on some headphones and write copy.
• You have a continuous improvement mindset. We have a strong strategy and well-performing channels. AND we’re always looking for ways to innovate and maximize what we’ve built for greater reach and impact.
• You look for the win-win in your partnerships with other teams; fostering truly collaborative relationships.
• AI is your friend.
  
  

How You’ll Grow

• Work with an experienced team building best-in-class programs
• Work on a team that is seen as a strategic partner in our ability to recruit the best folks for the company
• We’re a data-driven team that is focused on channels and programs that create impact, which gives you the information you need to grow your expertise
• A commitment from our leader to have meaningful quarterly career conversations
• Attendance to digital employer brand conference
  
  

Things You’ll Do

Responsible for the integrated marketing operations that optimize our work as a team, ensuring alignment across the team and with our partner team, Diversity Equity Inclusion (DEI)

• Develop an integrated marketing management framework to unify our efforts across various channels
• Create new processes and improve existing ones
• Responsible for the technical builds of our careers site and email marketing campaigns with our CMS/CRM and for ticketing/monitoring related to our ATS integration
• Create the process that helps us engage and track employee content contribution
• Write copy for email newsletters, LinkedIn posts, template employer brand campaigns, etc.
  
  

Responsible for the Employee Advocacy Program that generates brand awareness through unique, individual stories about the Qualtrics work experience, DEI, & Employee Value Proposition (EVP) at Qualtrics externally. This program currently has numerous participants, generates impressions, serves all of our global regions, and helps to inform and influence candidates on their candidate journey.

• Engage and support employees, hiring managers, and recruiters in sharing their stories, amplifying their personal brand, and sharing content that reflects the EVP on LinkedIn
• Create the enablement, prompts, trainings, and materials for the program
• Create creative assets to support the channels using Canva or Photoshop, etc.
• Align program and content to our Inclusive Story Gathering Standards
• Run monthly reports performance of programs
• Build strategies to attract diverse talent in our various regions
• Be a strategic advisor to your partners; coaching recruiters, employees, and hiring teams on the best strategies to effectively tell their stories.
• Run our automated content generation program by keeping increased enrollment of recruiters and hiring managers, creating fresh content for employer brand campaigns, and creating assets
  
  

Example projects on the horizon

• ChatBot experience - Mapping out the ChatBot experience from scratch, tying in the corporate ChatBot to the careers ChatBot and creating a framework that serves up the content candidates are looking for
• 2 new page builds - Using our CMS to take fully designed pages and build them out on our careers site
• Embedding video in JDs - Creating and executing a process to consistently include video job descriptions and Day in the Life videos in our job descriptions
  
  

What We're Looking For On Your Resume

• 5-7 years of relevant experience
• Expertise in employer brand/talent marketing/talent brand/recruitment marketing or traditional marketing, marketing operations, or product marketing with a clear history of impactful performance of marketing campaigns within a dynamic, rapidly scaling, organization
• Experience as a program manager, project manager, analyst or in a operations role
• Ability to lead, influence, and act as a strategic advisor to your stakeholders which will sometimes include senior leaders across the globe
• Excellent writing skill
• Ideally, familiarity with Phenom, EveryoneSocial, CareerArc, Canva, Coda, and LinkedIn
  
  

What You Should Know About This Team

We are a 4 person team (including you!) led by the People Brand + Belonging Leader, who reports directly to the Chief People Officer. We are responsible for driving the global employer brand strategy that generates new talent leads and influences candidates to join Qualtrics. Our #1 focus is on creating brand-influenced candidates - those who engage with our content and channels have better hiring outcomes. Our strategy serves all our markets - AMR, LATAM, EMEA, and APJ - and leverages our channels and programs; social media, employer brand look, paid media, hiring personas, reputation management, careers site, email marketing, employee advocacy programs (hey, that’s you!), partner content, and employee swag. With all our content, we’re focused on telling authentic and real human stories from inside Qualtrics.

Our Team’s Favorite Perks And Benefits

• $1800 USD Experience bonus to be used for an “Experience” of your choosing
• Competitive salary, performance bonuses, generous savings fund match.
• Quarterly Wellness Reimbursement, can be used for activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
• Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women’s Leadership Development, which exist as places for support, allyship, and advocacy.
  
  

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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