Poppy & Peonies | Marketing Director (California posting)

Bloom is a full-service workplace design consultancy representing a Bloom Partner on their search for a Marketing Director to join their team. As Talent Advisors, we will be the liaison between our Bloom Partner and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our client’s team if you are selected as the successful candidate. We look forward to seeing your application!

Hi, I’m Natalie Dusome, Founder and CEO of Poppy & Peonies, a fun and energetic brand that believes styles and function should co-exist. We’re passionate about creating practical pieces that help make life a little easier and lighten the load, literally.

Building Poppy & Peonies has been a wild adventure. The journey began when my daughter Poppy was born and my accessories no longer worked with my new life as a mom, I needed bags with pockets and organization that looked cool and had functionality. I couldn’t find it, so I decided to create it, and in 2015 Poppy & Peonies was born.

We’ve come a long way in five years – from filling orders in my basement to appearing on Dragons’ Den, and now, expanding into new product categories and collaborating with some exciting influencers and brands. I’d be lying if I said it’s been nothing but smooth sailing, but thanks to our incredible community, we’ve never felt more loved and supported!

We believe in our responsibility to care for our environment and we are passionate about preserving the health and welfare of our planet, and the animals that live on it. All of our bags are made from high-quality vegan leather, and our entire product line is vegan, cruelty-free, and PETA-approved. We ship our products plastic-free and we use a combination of recycled, compostable, and biodegradable materials to mitigate shipping waste, and we are constantly looking for new ways to make our products and supply chain more sustainable to reduce our carbon footprint.

About The Role

This role is an exciting milestone for the team, we are looking for our first Marketing Director to oversee and manage our Marketing operations and to provide leadership to our existing team. The brand is about to embark on a growth trajectory, and Natalie is looking for a strategic marketing partner to entrust with the brand’s marketing efforts.

> Are you passionate about fashion and excited to contribute to the growth of a dynamic brand?

> Are you a marketer who loves to orchestrate and weave together all aspects of storytelling?

> Are you a people-first leader who leads by example?

If yes, yes, and yes - we would love to hear from you!

The Opportunity

• Developing and executing comprehensive marketing strategies that align with the brand's vision and growth objectives.
• Building and leading a high-performing marketing team, fostering a collaborative and innovative work environment. We currently have a team of 4 individuals looking after social media, content creation, email marketing, and graphic design.
• Enhancing and maintaining the brand identity, ensuring consistent messaging across all channels.
• Oversee, coordinate, produce and manage all content creation and execution of innovative marketing campaigns, including digital, social media, and influencer partnerships.
• Leading the creative direction for all marketing materials, including photoshoots, videos, graphics, and written content.
• Planning and producing photoshoots that capture our brand, managing everything from concept development to execution, planning and booking locations, hiring talent, coordinating with photographers & other creatives, and overseeing styling.
• Conducting market research to identify new trends, customer insights, and competitive analysis to inform marketing strategies.
• Managing the marketing budget, and allocating resources effectively to maximize our ROI.
• Monitoring and analyzing the performance of marketing initiatives, providing regular reports to the senior leadership team and making data-driven adjustments as needed.
• Identifying and cultivating strategic partnerships and collaborations to enhance brand visibility and growth.
  
  

What You Bring To The Table

• You are a well-rounded marketer from the fashion or consumer products space with leadership experience (leading both strategy and people).
• You have a genuine passion for fashion and consumer products, with a keen eye for trends and aesthetics.
• You possess strong creative and strategic thinking skills, with a proven ability to develop compelling marketing campaigns across multiple channels.
• You are experienced in managing and producing photoshoots and other creative outlets for product photography; ensuring high-quality visual content that aligns with brand standards.
• You have demonstrated experience in building and leading successful marketing teams.
• You have a deep understanding of digital marketing, social media platforms, and emerging marketing technologies.
• You have strong analytical skills and can translate data into actionable insights.
• You’re a collaborative team player who can brainstorm with others.
• You’re flexible and can adapt to changing priorities on the go.
  
  

Don’t sweat it if you don’t have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you!

The Recruitment Process

• Video screen with Agnes, Talent Advisor from Bloom
• Video Interview with Natalie, Founder + CEO of Poppy & Peonies
• Take Home Assignment
• Final chat with Natalie & Agnes
• Reference checks
• Offer
  
  

Location

• We are a fully remote team across North America.
• Due to the nature of the opportunity, elements of this role will require a mixture of remote and in-person work. There may be occasional domestic and international travel in the future for photoshoots, events, and team retreats.
  
  

Compensation & Total Rewards

• Annual Base Salary ranges from $130,000 - $180,000 USD**
• 3 weeks of paid vacation per year
• 5 additional flex days
• Summer Fridays
• $1,500 CAD annual health & wellness spending account
• $250 CAD annual period & menstrual budget
• $1,000 CAD annual allowance towards Poppy & Peonies product
• $400 CAD home office setup allowance
• We understand that this is a wide compensation range. As this is the first Marketing Director to join our team, this range is to allow us to consider different levels of experience. We are open to those who are looking to level up into the next stage of their Marketing career, or someone who is looking for a lateral change.
  
  

Like Bloom, Poppy & Peonies is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate’s journey is consistent and the selection process is unbiased, Hiring Managers will not respond to any personal messages regarding this role or other opportunities. To apply, please submit your application via Bloom.

How We Hire

Poppy & Peonies is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate’s journey is consistent and the selection process is unbiased, the team at Poppy & Peonies will not be responding to any personal messages regarding this role or other opportunities.

Poppy & Peonies is a proud equal opportunity workplace that is committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We’re looking for motivated and compassionate people who can execute from the ground up and support the work that Poppy & Peonies believes in.

Poppy & Peonies is committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application or email [email protected].