Marketing Specialist

POSITION SUMMARY:

K2 Services is seeking a dynamic and creative Marketing Specialist with 7-10 years of experience to join our Client Services team. The ideal candidate will have a strong background in content creation, including PowerPoint presentations, proposal templates, and article publication. This role also involves supporting go-to-market (GTM) strategies and collaborating closely with cross-functional teams to drive brand awareness and lead generation.

ROLES & RESPONSIBILITIES:

Responsibilities of this role include, but may not be limited to, the following:

• Content Creation: Develop compelling PowerPoint presentations, proposal templates, and marketing materials that align with brand guidelines and support sales efforts
• Article Management: Assist in the creation, posting, and release of articles across various platforms, ensuring content is optimized for SEO and audience engagement
• GTM Support: Collaborate with product and sales teams to execute go-to-market strategies, including creating messaging frameworks, and supporting promotional campaigns
• Brand Consistency: Ensure all marketing materials maintain a consistent voice, tone, and visual identity across all channels
• Campaign Support: Assist in the planning and execution of marketing campaigns, including email marketing, social media, and digital advertising
• Market Research: Conduct research to identify market trends, customer needs, and competitive landscape to inform marketing strategies
• Data Analysis: Monitor and analyze the performance of marketing initiatives and campaigns, providing insights and recommendations for optimization
• Marketing Qualified Lead generation: Through concerted marketing efforts this person will establish and lead the MQL process within CRM and ensure distribution to Sales team
• Marketing Strategy: Responsible for the quarterly go to market strategy that will support the organizations strategic vision and objectives---driving the support of revenue growth because of these overall efforts
• Internal Intranet Management: Ensure the internal intranet is created, updated quarterly with relevant content and serves as a place the organization can go to when seeking, collateral, video content, articles, client case studies, etc
• Product Marketing: Act as a liaison between Technology Services department in an effort to integrate and ensure updated and relevant content is available and created to support Sales pursuits and client engagement
• Website Management: Responsible for company website management ensuring content is accurate and update to date with 3rd party Web organization
  
  

QUALIFICATIONS:

• 7+ years of experience in a marketing role, with a focus on content creation and GTM strategy support
• Proficiency in Microsoft Office (especially PowerPoint), Adobe Creative Suite, and marketing automation tools (e.g., HubSpot, Marketo)
• Experience with content management systems (CMS) and familiarity with SEO best practices
• Experience integrating with CRM ensuring lead generation and routing is formalized and integrated within organization CRM platform
• Excellent written and verbal communication skills, with a strong attention to detail
• Ability to manage multiple projects simultaneously and meet deadlines
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Collaborative mindset with the ability to work effectively in cross-functional teams
  
  

EDUCATION:Bachelor’s degree in Marketing, Communications, Business, or a related field.

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