Partnerships & Experiential Specialist

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and paid time off. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.

Status

Exempt

Summary

Assist with experiential marketing and partnership activities, including market selection, vehicle display and engagement activities, etc. Assist with sports and entertainment sponsorships; direct experiential marketing activities designed to promote Kia brand and individual vehicles.

Major Responsibilities

Priority 1st - 30%

Maintain partnerships and experiential budgets management, organization and oversight. Manage functions associated with the sports marketing and experiential budget development and roll out.

Priority 2nd - 25%

Assist with implementation for key Sports Marketing platforms and activities, including KMC’s Global Sports Marketing platforms.

Priority 3rd - 20%

Track all marketing events that require/include data capture. Ensure that the customer data records flow to the Marketing Database agencies: (Handraisers) & (Hot Leads) on a timely basis. Manage agency reporting to track leads at the dealer level. Establish sales match process and reporting with both Handraiser and Lead management agencies. Ensure that the dashboard incorporates analytics that meet management reporting needs.

Priority 4th - 15%

Administer experiential marketing activities and Collaborate with KMA Market Research / other internal departments. Assist with day to day operations of experiential marketing events and partnerships (esports, VidCon, ATL Airport, BRAKES).

Priority 5th - 10%

Assist Regions and DMGs with localization of national sponsorship efforts

Education/Certification

• Preferred BA degree or minimum 5 years experience in corporate environment.
  
  

Overall Experience

• Event/experiential marketing or partnership/sponsorship experience (client side) is a plus
  
  

Other Requirements

• Occasional travel may be required domestically and/or internationally.
• May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.
• Perform other duties as assigned.
  
  

Directly Related Experience

• 3-5 years in marketing project management (client or agency side)
  
  

Skills

Excellent attention to detail

Well organized, with the ability to complete projects as assigned

Ability to work independently with minimal supervision

Proficient with Microsoft Office Suite – Outlook, Excel, PowerPoint

Extensively experienced with accounting ERP system such as SAP.

Ability to multi-task, juggle competing demands, prioritize and work with other team members at all levels within the company.

Competencies

Care for People

Chase Excellence, Every Day

Dare to Push Boundaries

Empower People to Act

Move Further, Together

Pay Range

$59,725 - $79,996

Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.

Equal Employment Opportunities

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law. KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices. The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.

Disclaimer: The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.