Marketing Manager - Carelon Pharmacy B2C

Carelon Health is a proud member of the Elevance Health family of brands, offering clinical programs and primary care options for seniors. We are a team of committed clinicians and business leaders passionate about transforming American healthcare delivery.

Marketing Manager

Location: Elevance Health supports a hybrid workplace model (virtual and in-office) with PulsePoint sites used for collaboration, community, and connection. This includes remote work and 1-2 days in office per week.

The Marketing Manager will be self-directed, strategic, and able to develop and implement integrated member/customer engagement marketing campaigns for CarelonRx PBM (Pharmacy Benefits Manager) that deepen relationships and align with the enterprise-wide strategy.

How You Will Make An Impact

Primary duties may include, but are not limited to:

• Build integrated and targeted B2C (business to consumer) marketing strategies and plans to drive customer engagement.
• Serves as a single point of contact on marketing issues and resolution.
• Coordinates the development and review of communication materials with appropriate resources.
• Leads development of marketing collateral to support marketing plans.
• Provides leadership and direction to marketing support and creative staff.
• Recommend, implement, collect, interpret, and report on status and key performance indicators (KPIs) for projects.
• Track, analyze, and manage metrics and resources to execute projects within timeframes, budgets, and quality measures.
• Identify “moments that matter” in member journey and make recommendations for ways to use marketing and communications to alleviate pain points.
  
  

Minimum Requirements

• Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.
  
  

Preferred Skills, Capabilities, And Experiences

• Healthcare, insurance, or pharmacy benefits experience preferred. This experience can be either managing employee benefits for a large company, or with a pharmacy benefits manager (PBM).
• Experience building marketing strategy and executing successful marketing campaigns.
• Associates in this role are expected to have strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.
  
  

Please be advised that Elevance Health only accepts resumes for compensation from agencies that have a signed agreement with Elevance Health. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.

Who We Are

Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.

How We Work

At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business.

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process. Candidates must reside within 50 miles or 1-hour commute each way of a relevant Elevance Health location.

The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws.

Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact [email protected] for assistance.