Associate Product Manager, Market Access Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, You Can Do Work That Matters, Grow, And Learn, Care For Yourself And Family, Be Your True Self And Live a Full Life. You’ll Also Have Access To

• Career development with an international company where you can grow the career you dream of
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
  
  

The Opportunity

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

As the Associate Product Manager, Market Access Marketing you will develop and lead a subset of payer marketing programs for the continuous and blood glucose monitoring portfolio at Abbott Diabetes Care. As we are evolving to a customer-centric organization, addressing patient affordability and access is a critical need in the evolving managed care landscape. You will work cross-functionally with account management, sales, marketing, regulatory, government and medical affairs teams to generate key messages and tactics to expand and improve access of on-market and new products. You will be engaged in the customer strategy, planning and execution (e.g. training, account management tools/resources) to meet the needs of the company’s managed customers such as public and private payers, integrated delivery networks and key healthcare organizations. You will be responsible for the planning and execution of key payer initiatives and specific promotional activities and tactics for customers or products to establish, enhance or distinguish coverage and access within the continuous glucose monitoring market, specific to the Market Access team.

What You’ll Work On

• Develop a Center of Excellence for market access pull through execution in partnership with Account Managers, HCP training and marketing teams
• Be the thought leader on market access pull through messaging in cross-channel marketing executions
• Assist with creating new efficient processes for pullthrough to deliver impactful marketing tactics in a timeline manner
• Work with reimbursement to ensure compliance with US P&P policies
• Develop and own a market access coverage claims matrix
• Collaborate with Patient Support Programs Team to think of an integrated message for market access messaging to patients and HCPs
• Integrate with Payer Marketing Team on current tools and resources available to the field
• Identify gaps in knowledge and education around market access topics within the HCP field team and create an upskilling training and development plan
• Manage marketing/advertising agencies and associated budget to ensure high quality, timely deliverables
• Profile current payer accounts, identify potential channels. and execute marketing tactics within identified channels, e.g., Commercial, Medicare, Medicaid, etc.
• Leverage market research and other marketplace intelligence to ensure alignment of marketing content and tools
• Ensure that all activities within the role of Associate Product Manager, U.S. Managed Care Marketing remain in compliance with all corporate, regulatory, and legal guidelines
  
  

Required Qualifications

Bachelors Degree required. MBA preferred or at least three years previous marketing/sales experience.

Strong presentation and communication skills.

Critical thinking and analysis of market conditions and opportunities.

Preferred Qualifications

Ability to translate complex clinical to easily digestible stories for broad audiences

Broad pharmaceutical and/or medical device experience

Some experience in payer marketing or market access/managed markets.

Category Experience Preferred In Diabetes, Medical Device And/or Therapeutics

Product management experience in medical products or services

Apply Now

• Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.
  
  

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.

The base pay for this position is $95,500.00 – $190,900.00. In specific locations, the pay range may vary from the range posted.