Direct to Consumer, Marketing Manager, US Bone Health

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career. Direct to Consumer, Marketing Manager, US Bone Health

What you will do

The Consumer Marketing Manager is responsible for working as part of a team to develop and implement specific US direct-to-consumer (DTC) marketing activities for Bone Health Franchise (EVENITY and Prolia). This role reports to an Associate Director and will be part of a robust marketing team who interacts with cross-functional teams and partnering agencies/vendors. You will be joining a team that is extremely passionate and dedicated to improving patients’ lives.

Let’s do this. Let’s change the world. In this vital position, you will play an instrumental role in shaping the consumer marketing strategy and long-term growth trajectory of the Bone Health franchise. This role provides a tremendous opportunity for a candidate gain a

deep understanding of consumer strategy and marketing. They drive digital strategy and execution, and lead (with support from Associate Director) the production of a patient testimonial video.

• Develop and implement DTC marketing initiatives, messages and materials to meet brand objectives, create differentiation for the brand, and stimulate appropriate consumer awareness, starts, and adherence
• Leverage market research and clinical data into effective consumer campaigns or programs
• Drive strategy and execution of new EVENITY campaign digital assets & patient events
• Lead project management with advertising agencies and external vendors to deliver impactful materials within budget and timelines while delivering on brand important metrics
• Partner cross functionally to develop critical metric framework and monitor/analyze channel performance, customer engagement, and market trends to find opportunities for improvement and growth.
• Champion patient-centric mentality and share standard methodologies across the organization
• Prepare and present project updates to leadership and stakeholders
• Manage the internal legal, regulatory, and medical review and approval (Collaborate and foster positive relationships with the MAC team and to ensure an effective and productive promotional review process)
• Develop key metrics to assess value through analytics and measure success. Recommend optimizations where needed.
• Manage significant budgets, POs and closely monitor performance, ensuring cost effective delivery of all programs
• Agency and cross-functional team management.

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The strategic professional we seek is a collaborative partner with the qualifications below.

Basic Qualifications:

• Doctorate degree

Or

• Master’s degree and 2 years of marketing and/or sales experience

Or

• Bachelor’s degree and 4 years of marketing and/or sales experience

Or

• Associate degree and 10 years of marketing and/or sales experience

Or

• High school diploma / GED and 12 years of marketing and/or sales experience

Preferred Qualifications:

• Knowledge and experience in developing campaigns; understanding of qualitative and quantitative market research and data to influence decisions
• Understanding of media metrics, reports and research data and ability to analyze campaign results
• Navigate the complexities of a matrixed organization
• Experience managing agencies
• Strong self-starter, problem-solver, ability to lead others to meet multiple priorities and deadlines simultaneously in a cross-functional, team-based environment
• Innovative and practical thinking to deliver optimal experience for patients
• Commitment to an empowered and fun team culture

What you can expect from us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models, including remote and hybrid work arrangements, where possible

Apply now

for a career that defies imagination

Objects in your future are closer than they appear. Join us.

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Application deadline

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.