Vice President, Marketing & Club Growth

Job Title: Vice President, Marketing & Club Growth

Department: Marketing & Communications

Reports to: Chief Executive Officer

FLSA Status: Exempt

Indy Sports & Entertainment, the umbrella company to Indy Eleven, a professional soccer franchise playing in the United Soccer League’s (USL) top tier, along with a new W League women’s team and academy teams is looking to add to its talented roster to help continue building Indy Eleven into the preeminent franchise within the USL. We are looking for someone who can lead the marketing efforts, brand proliferation and overall growth of the Club over the coming years, including as we enter our new 20,000-seat downtown stadium and as we start the co-management of the Grand Park Sports Campus as well.

The full-time position of Vice President, Marketing & Club Growth is responsible for developing, coordinating and directing all marketing and community engagement activities for Indy Sports & Entertainment. Position leads marketing strategy for club including campaigns, branding and audience engagement. This position is also responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve the company objective of sales, growth, profits and visibility while ensuring a consistent brand and positioning that is consistent with the vision of the Club.

Indy Eleven is seeking a proven, hardworking professional looking to take the next step in his or her marketing career in the sports industry. Successful candidate will show creativity, professionalism, excellent writing and presentation skills and the highest level of ethical standards are required to be part of the culture of excellence Indy Eleven is building and expects.

Job Duties

• Provides leadership for community engagement, communications, public relations, marketing, creative design, branding, digital and event/entertainment staff and activities.
• Serves as primary relationship builder for club and its key partners, customers, fans and stakeholders. Work with leadership and staff to develop strategic partners for referencing, credibility and alliances.
• Member of executive team and integral part of organizational decisions and strategic growth.
• Remains strategic, tactical and program oriented, in that order. Responsible for competitive analysis, marketing strategies and tactics.
• Researches, analyzes, writes and implements strategic marketing plan for club.
• Help manage and also materially grow third-party relationships including marketing or advertising agencies.
• Conduct and analyze market research to determine risk and marketability of potential products and product features. Supply information to appropriate personnel.
• Measures effectiveness of the marketing programs, optimizes and implement improvements.
• Work with the Vice President, Ticket Sales & Services and Vice President, Corporate Partnerships for product(s) pricing, name, positioning, packaging, and definition.
• Leads or works with agency on media buying plan and placement of all advertising.
• Oversees all branded collateral including but not limited to ads, signage, promotional items, uniforms, digital assets and consults on merchandise design.
• Oversees all social media and online engagement and drives strategy behind the tone, voice and growth of these platforms. Supports staff in its implementation.
• Oversees all website and digital strategies including website content, contests and the sites “look and feel.” Supports staff in its implementation.
• Plans and strategizes organization's communications strategies, policies, and procedures and coordinates accordingly with communications staff and contractors.
• Maintains and materially grows database of corporate, media and industry influencer contacts.
• Oversees and concepts community engagement or fan events including but not limited to viewing parties, youth events, school events, volunteer activities and partner sponsored events. Assists in implementation.
• Works with corporate sponsorships and sales to market and advertise ticket sales and partner deliverables.
• Oversees merchandise in all facets including with Indy Eleven’s main kit supplier and retail outlets, as well as managing the Coordinator, Merchandise.
• Run the Indy Eleven Club Affiliate Program focusing on youth recreational soccer across the state of Indiana.
• Directs the Camps department on scheduling and execution of all camps including youth, first team tryouts, W League tryouts and any other on-field experiences.
• Develops and manages department budgets.
• Other duties as assigned.
  
  

Experience & Requirements

• Professional that can lead his/her team with revenue generation skill set.
• Result oriented who is ready to go to another gear.
• Bachelor’s Degree (recommended) in business, sports management, marketing or related field.
• Minimum 7-10 years of successful marketing experience.
• Strategic approach to individual and team goals, both short-term and long-term.
• Excellent relationship-building skills.
• Excellent oral communication and writing skills – must be able to craft a professional written and oral proposal.
• Strong sense of professionalism and friendly in-person and on-phone demeanor.
• The desire to embrace a team-first mentality.
• Excellent customer service skills and professional appearance.
• Demonstrated proficiency in Microsoft Office Suite including PowerPoint, Word and Excel.
• Demonstrated proficiency in in Adobe products including PhotoShop.
• Ability to work in fast-paced environment while juggling many tasks at once. Excellent time management is required.
• Previous marketing experience with opening a new stadium or arena a plus.
• Flexibility to work evenings, weekends, and holidays.
  
  

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.