Marketing Content Implementation Lead

The Marketing Content Implementation Lead will support Citi's digital marketing automation and personalization efforts leveraging Adobe Experience Manager (AEM) to engage with new and existing customers/clients. By implementing AEM, the specialist will support the execution of marketing plans through ideation, authoring, demonstration and reporting/analysis, as needed. The specialist will support the implementation of dynamic marketing content across multiple platforms, including meticulous focus on controls and required approvals to ensure flawless execution. As Implementation lead, a strong understanding of how to design A/B and multivariate Marketing tests, preferably using an automated testing tool (e.g., Adobe Target) is required. This role will partner closely with colleagues within the Marketing/IT/Digital organization.

Responsibilities:

• Coordinate with cross-functional teams like marketers, designers, developers, copywriters and business leads to define, plan, and author consumer-centric digital experiences & campaigns in AEM.
• Operate in AEM daily to create content fragments, apply meta-data and support authors in building marketing assets via online channels, email and offline channels.
• Provide reporting, analysis, and recommendations throughout and at the conclusion of campaigns, based on milestones, success metrics and reporting requirements.
• Support marketing test design with setting a hypothesis, selecting KPIs and goals, gathering requirements, defining test execution strategy, and measurement.
• Work closely with marketing and design / creative leads to plan, design and launch A/B and multivariate marketing tests using automated testing tool.
• Define campaign workflows, including validation rules, triggers, alerts, and automated responses.
• Work cross-teams to identify related system or field needs to drive dynamic content; tagging and coding content and links for multi-channel tracking.
• Own day-to-day project management, providing thought leadership and impactful recommendations on strategies to deploy AEM; independently create and maintain project schedules.
• Lead discussions with business stakeholders to define requirements, map processes, plan, stand up pilots and launch.
• Develop deep trust-based advisor relationships with key stakeholders and ensure high rating on 'customer satisfaction' inquiries.
• Scope problems, identify major issues and actionable opportunities, help design solutions, and quantify potential impact.

Qualifications:

• 6-10 years of experience in Marketing and retail bank/financial services industry experience.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Creative problem solving and sense of ownership.
• Solid communication, presentation and project management skills.
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.

Additional qualifications:

• 5+ years of digital marketing experience as a producer or program manager in an agile marketing environment.
• 4+ years of experience working in AEM and Digital Asset Management (DAM).
• Deep knowledge of AEM as a product, its architecture, product lifecycle and a strong understanding of AEM authoring capabilities, including publishing, shared content and experience fragments.
• Experience with applying metadata to assets and governing refresh cadence.
• Experience working with Adobe Target and good understanding of Adobe Marketing Cloud technologies - designing and orchestrating marketing tests (A/B, multi-variate).
• Demonstrated ability to communicate, collaborate and synthesize feedback across multi-disciplinary teams such as product, strategy, marketing and / or creative teams.
• Demonstrated ability to own multiple projects simultaneously, prioritize and meet deadlines.
• Experience with Jira, Confluence, and / or a Marketing workflow management tool (e.g., Aprimo).
• Ability to demonstrate partnership and a will to win while driving success.
• Proficiency in Microsoft Office products.
• Exposure to managing multiple content channels with marketing or financial background or similarly heavy-regulated field.
• Strong understanding of best practices, industry standards, and trends.
• Proven team player with ability to work across all levels in a high intellectual, collaborative, and fast paced environment.

Education:

• Bachelor’s/University degree, Master’s degree preferred.