Product Management Analyst - Fitting

PURPOSE

This procedure defines and details the function, reporting relationships, responsibilities, duties and expectations of performance of the Product Management Analyst - Fitting.

BASIC FUNCTION

The basic function of the Product Management Analyst - Fitting is to support the product planning and product marketing function through effective fitting research, business planning, interdepartmental coordination/collaboration, quantitative analysis, and documentation/information archiving.

REPORTING RELATIONSHIPS

The Product Management Analyst - Fitting reports to the Sr. Product Manager.

The Product Management Analyst - Fitting does not have direct reports.

RESPONSIBILITIES

Product Management Analyst - Fitting is responsible for:

Product Planning of Fitting

• Conduct marketing & field research for fitting system development and product planning.
• Project manage updates to fitting systems with other teams to align with business goals and market demand.
• Gathering research and insights from market trends, input from the field and customers to inform future fitting development
  • Take advantage of survey resources to validate new ideas and better understand opportunities in the fitting market.
• Gather feedback directly from fitters and become the company expert of what systems, components, methodologies, and offerings are desired by these stakeholders.
• Work to expand fitting visibility with improvements to online selectors, increased access/visibility to fitting tools with accounts, and overall improvements in fitting communications.
• Conduct quantitative analysis on profitability considerations around fitting.
• Support of requests from SRI business planning teams to ensure successful global fitting alignment.
• Attend global video conference calls with SRI product planning team. Support requests as needed.
• Work closely with R&D during product development to provide marketing and design support and ensure products meet fitting needs.
• Respond to SRI global business inquiries (in video calls, emails, or Teams channels/chats).

Sales Support

• Assisting with training customer service on how to fit company products.
• Support sales-related product presentations and training. (Sales meetings (globally), key account training).
• Strategize and advise on fitting SKUs and set makeups to ensure dealer/market needs are met. Collaborate with sales team and SRI to determine optimal SKUs.

Creative Support

• Outline key product manual content (F&Bs) to support creative team for all fitting systems. Create useful charts and comparisons between product offerings. Manage/archive all key specs and product-related information.
• Assist in creation of field manuals, other custom focused club content where needed.
• Outline/support R&D testing working with R&D team and/or third-party testing firms to support marketing claims beneficial to fitting.
• Review/confirm key documents prior to release for accuracy (product manuals, catalogs, website content, etc.).
• Outline key training content and sometimes videos to train dealers, fitters, and key partners.
• Support media relations questions and interviews as primary point of contact for fitting questions.

Admin/legal

• Support IP/Trademark team requests in US and Japan. Support and train RND to use current logos/trademarks.

TRAVEL

Moderate travel should be expected to fitting accounts, some sales events.

EXPECTATIONS AND MEASUREMENTS OF PERFORMANCE

Product Management Analyst - Fitting of Dunlop Sports Americas will be deemed to be performing in a satisfactory manner when the following are being accomplished:

• Deadlines: Projects and tasks are effectively managed through completion in a timely fashion deadlines/milestones are met.
• Communication: All information, reports, and progress associated with projects and executions are communicated effectively with stakeholders.
• Quality of work: Content created is free from errors and aligned with brand position and strategy.
• Teamwork: Projects and interactions with colleagues are constructive, collaborative, professional, respectful, and effective.
• Employee development and attitude: Employee shows growth in job knowledge, versatility, communication, and marketing skill and motivates direct reports to achieve the same.
• Service levels and responsiveness to SRI Global Business team and Sales Company Executives: Service levels, response time, and levels of support to global initiatives.

All of the expectations outlined above will be monitored by comparative assessments, interviews with managers/colleagues/direct reports, and evaluation by supervisor. When possible, objective quantitative measures will be used.

Minimum Qualifications (Knowledge, Skills, and Abilities)

• 5+ years of work experience
• 2+ years of work experience as a fitter or similar role
• Bachelors degree in business, marketing, engineering or related field
• Proficient in MS Office, specifically Excel, Word, and PowerPoint
• Excellent oral and written communication skills
• Ability to analyze (proficient with spreadsheets)
• Well-developed presentation skills
• Project Management and Business Administration Experience
• Golf equipment expertise

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, and handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms; and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, peripheral vision, and the ability to adjust focus. The noise level in the work environment is usually moderate.

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an at will relationship.