Enrollment Specialist (HEOa) - Office of Enrollment Communications and Technology

Enrollment Specialist (HEOa) - Office of Enrollment Communications and Technology

POSITION DETAILS

Lehman College, of The City University of New York, ranks among the top five institutions in the nation for fostering social mobility. A four-year Hispanic-Serving Institution in the Bronx, Lehman offers bachelor’s, master’s, and advanced degrees and certificate programs in the Liberal Arts, sciences, and professions. The College’s community-driven mission and notable academic programs attract a diverse, international enrollment of over 15,000 students who take courses on its 37-acre, tree-lined campus and online degree programs. Many thousands more community members benefit yearly from its active cultural, educational, health, and economic outreach programs and services.

Lehman College is seeking an experienced professional with advanced marketing and communications skills. Reporting to the Director of Enrollment Communications and Technology, the ideal candidate will assist the Director in developing and implementing comprehensive marketing and communication plans targeted at prospective students, admission applicants, entering students, and current students to help the College achieve its strategic plan, enrollment, retention, and student success goals.

The incumbent will have the ability to think both strategically and creatively. Additionally, the incumbent will collaborate across Enrollment Management departments to develop strategic communications campaigns that support recruitment, enrollment, retention, and student success initiatives.

The incumbent will assist the Director in designing and executing a comprehensive, multi-level, multi-platform strategic communications plan for Enrollment Management, making optimal use of the College's website, CRM systems, text messaging platforms, and social media channels. They will also assist with managing departmental websites, newsletters, postcards, and other marketing materials.

The incumbent will ensure a single, unified, and coherent voice/branding when communicating with all students from preadmission through post-graduation. They will also assist in developing and analyzing key marketing effectiveness metrics, translating data into recommendations for revising or optimizing media strategy and tactics, and tracking campaign effectiveness. Additional responsibilities will be assigned as needed.

Key responsibilities for this position include but are not limited to:

• Assist in managing and coordinating all aspects of the CRM system and other communication tools.

• Assist in developing communications and marketing strategies to achieve awareness, recruiting, and enrollment goals.

• Consult with team members and departments to assess needs and determine marketing design and technical specifications.

• Assist in developing communication messages that meet the College’s needs, align with branding standards, and effectively impact the intended audience(s), ensuring accuracy of facts, correct language, and a consistent narrative.

• Assist in coordinating the efforts of enrollment management professionals to implement and disseminate targeted electronic media campaigns.

• Create and maintain contact lists and other content associated with electronic media campaigns.

• Contribute to the development and deployment of enhanced communication for prospective, entering, and current students.

• Communicate with the campus Webmaster regarding updates to and maintenance of the office’s website.

• Attend staff meetings and training as required.

• Performs related duties as assigned.

QUALIFICATIONS

Bachelor's Degree and four years' related experience required.

OTHER / PREFERED QUALIFICATIONS:

• Excellent writing, editing, and marketing skills with proven ability to customize communications to multiple audiences
• Strong interpersonal and oral communication abilities
• Experience developing and implementing communications strategies utilizing CRM systems and or email marketing tools
• Ability to work independently and collaboratively; self-starter with a positive approach to collaborate with enrollment team
• Experience with Adobe CS5 Creative Suite/Photoshop/Illustrator or other graphic design tools and web editing software
• Literacy of Mac and or Windows operating systems, including mastery of Microsoft Office Suite and knowledge of HTML

CUNY TITLE OVERVIEW

Administers enrollment processes and related functions.

• Collaborates with management team in the development of admission and enrollment goals, strategies, and initiatives; participates in planning enrollment events
• Analyzes and interprets quantitative and qualitative student enrollment data to prepare reports for management
• Recommends and implements improvements to existing technical systems and office operations
• Serves as resource reference to interpret and comply with University and College enrollment policies
• Prepares and reviews student communication materials
• May coordinate aspects of student entry from point of allocation to include orientation, advisement, and collection of admitted student documents
• May supervise office operations and/or department budget
• Performs related duties as assigned

Job Title Name: Enrollment Specialist

CUNY TITLE

Higher Education Assistant

FLSA

Non-exempt

COMPENSATION AND BENEFITS

Salary commensurate with education and experience, within approved salary range of $52,267 to $54,313.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

HOW TO APPLY

Visit www.cuny.edu, access the employment page, log in or create a new user account, and search for this vacancy using the Job ID or Title. Select "Apply Now" and provide the requested information.

Candidates must attach a resume, cover letter, and three professional references (name, title, organization, and contact information).

CLOSING DATE

Resumes can be submitted until January 8th, 2025.

JOB SEARCH CATEGORY

CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.

Job ID

29553

Location

Lehman College