Vice President of Marketing

Now Hiring: Vice President of Marketing for a successful and established e-commerce retailer!

Compensation: $225,000- $300,000 base salary, plus bonus potential of 30%, depending on specific qualifications and experience benchmarks evaluated through a step-function methodology.

Benefits Include:

• Comprehensive health, dental, and vision insurance
• Paid time off and holiday program
• Retirement savings with company match
• Employee discounts
• Hybrid role with expectation of working on-site in West Palm Beach area office location ~4 days per week
• Relocation Assistance available for well qualified candidates.

About the Role

We are seeking an accomplished VP of Marketing to drive online growth for an established e-commerce business with a large product catalog. This leader will oversee a digital marketing team, optimize strategies for key sales channels, and leverage data to make impactful decisions. With a focus on performance metrics and team development, this role is critical in shaping the company’s future growth trajectory.

VP of Marketing Core Responsibilities

• Lead the development, execution, and optimization of comprehensive marketing strategies, including SEO, targeted promotional campaigns, and subscription model development.
• Oversee a dynamic team of marketing professionals, managing performance metrics and fostering professional growth.
• Independently plan, adjust, and manage a significant marketing budget.
• Design and implement initiatives to maximize customer retention, repeat purchases, and lifetime value.
• Oversee website optimization, merchandising strategies, and innovative campaign creation.
• Create engaging strategies tailored to Instagram, TikTok, YouTube, and Facebook platforms.
• Spearhead direct response campaigns using print and email channels.
• Drive funnel optimization for increased conversion rates.
• Leverage analytics platforms to provide actionable insights and strategic reporting.
• Monitor competitors’ digital presence to identify opportunities for growth.
• Develop standardized processes to enhance operational excellence across marketing functions.

VP of Marketing Qualifications / About You:

You are a seasoned marketing executive with experience in e-commerce and a proven ability to lead high-performing teams. You excel at balancing big-picture strategy with detail-oriented execution and thrive in fast-paced, results-driven environments.

About the Hiring Organization:

The company is a well-established business in the luxury goods space, operating a successful and respected niche e-commerce store. With a reputation built on delivering premium products and exceptional customer service, they have a long track record of success and stability in the market. The organization values clear expectations and success metrics, ensuring that employees have a defined path to achievement and growth. Committed to providing a supportive and positive workplace, the company maintains a strong focus on quality and excellence. This is a unique opportunity to join a company that values long-term success and offers a rewarding career in a dynamic and goal-oriented environment.