Salesforce Alliance Manager

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. Those in Alliance at PwC will be responsible for establishing partnerships with companies to better serve our client’s needs. You will build relationships to complement PwC’s strategy through execution capabilities that allow PwC to deliver multi competency programmes and solve client’s most critical business issues. Working in this area, you will develop and execute the strategy and business plan, focus on market penetration and revenue growth, and identify opportunities for solution development and industry alignment. You will also build relationships with key Alliance executives, identify synergies between the technology and the Firm and collaborate with cross-functional teams.

Enhancing your leadership style, you motivate, develop and inspire others to deliver quality. You are responsible for coaching, leveraging team member’s unique strengths, and managing performance to deliver on client expectations. With your growing knowledge of how business works, you play an important role in identifying opportunities that contribute to the success of our Firm. You are expected to lead with integrity and authenticity, articulating our purpose and values in a meaningful way. You embrace technology and innovation to enhance your delivery and encourage others to do the same.

Skills, Knowledge, and Experiences Required:

• Analyse and identify the linkages and interactions between the component parts of an entire system.
• Take ownership of projects, ensuring their successful planning, budgeting, execution, and completion.
• Partner with team leadership to ensure collective ownership of quality, timelines, and deliverables.
• Develop skills outside your comfort zone, and encourage others to do the same.
• Effectively mentor others.
• Use the review of work as an opportunity to deepen the expertise of team members.
• Address conflicts or issues, engaging in difficult conversations with clients, team members and other stakeholders, escalating where appropriate.
• Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements.

Additional Responsibilities:

This Salesforce Alliance Manager will sit within the Alliance team and support the Salesforce Alliance in the TMT space. Focusing on the Salesforce Alliance overall strategy as we go to market, this role will drive PwC specific value propositions, strategic direction, account team interlock, and pipeline progression across the TMT sector.

Preferred Knowledge/Skills:

Demonstrates extensive abilities with, and/or a proven record of success managing full alliance lifecycle activities to support the growth of strategic Alliance partnerships that deliver long term value and revenue, such as:

• Act as the primary day-to-day contact between PwC and alliance partners, ensuring effective communication, value proposition alignment, and joint opportunity identification;
• Support key interactions between PwC and alliance senior executives, ensuring actionable outcomes in quarterly business reviews, joint business planning, demand generation, and client pursuits;
• Collaborate with alliance sales, GTM, and product teams to develop joint business strategies and go-to-market plans aligned with PwC’s growth objectives;
• Build and maintain working relationships with alliance stakeholders, understanding organizational structures, priorities, and relationships with PwC and competitors;
• Maintain relationship maps, assess strengths/weaknesses, and develop actionable business and account plans to improve strategic relationships;
• Collaborate with PwC and alliance marketing teams to execute demand generation activities that enhance visibility and pipeline opportunities;
• Drive execution of demand generation and marketing activities, increasing market visibility and revenue for joint offerings by fostering key relationships and advancing deals to wins;
• Participate in alliance joint cadences and coordinate pre- and post-execution plans for events such as sales QBRs, kick-offs, webinars, conferences, and client roundtables;
• Track and report on campaign effectiveness and ROI to leadership;
• Collaborate with PwC Sector and Account teams to ensure coordinated planning and execution of alliance plans;
• Assist in planning and delivering joint enablement sessions for internal and alliance stakeholders to enhance their understanding of each organization’s offerings;
• Create tailored enablement materials and coordinate delivery to align with training objectives, improving the ability to sell and deliver joint solutions;
• Track and report on key performance metrics such as joint pipeline progress and revenue to inform decision-making;
• Identify risks and support mitigation efforts to preserve trusted relationships and minimize disruptions;
• Support process improvements across alliance operations to ensure efficiency and quality;
• Foster collaboration and inclusivity within cross-functional teams to improve productivity and outcomes;
• Provide feedback and contribute to team development, promoting continuous improvement and diverse perspectives;
• Monitor industry trends and competitive landscapes to apply insights to operational planning;
• Maintain knowledge of alliance partner offerings and technological advancements to communicate benefits effectively to PwC teams and clients;
• Coordinate resource allocation and project workflows to support alliance activities while aligning with budgets, billing, and collections;
• Monitor the competitive landscape and industry trends related to the alliance to enhance strategic positioning;
• Work with leadership, Legal, and Risk teams to facilitate alliance agreement creation and maintenance, ensuring compliance with goals and standards;
• Prepare comprehensive written materials and deliver executive-level communications;
• Understand the advisory and consultancy landscape;
• Integrate partnerships as a strategic GTM lever and work toward partner revenue goals;
• Build and nurture win-win alliance relationships, utilizing proven networking and influence management skills to drive actions across organizational boundaries;
• Communicate credibly with excellent organizational and project management skills, consistently delivering results;
• Cultivate business relationships based on trust, confidence, and results, often exceeding millions of dollars, while leading relationship-building activities with C-Level executives;
• Prepare complex written materials and deliver executive-level communications;
• Lead cross-functional teams to drive large-scale initiatives in dynamic environments;
• Utilizing Microsoft Office Suite, particularly Excel and PowerPoint, and experience with CRM systems (Salesforce);
• Synthesize large data sets into actionable insights to inform strategic planning;
• Exhibit extensive abilities with organizational skills, attention to detail, and a proactive, results-driven mindset; and,
• Travel up to 30% domestically and internationally when required.