Digital Marketing Coordinator
HomeServe USA
Date: 4 weeks ago
City: Norwalk, CT
Salary:
$56,453.14
-
$67,000
per year
Contract type: Full time
Position Overview
The Digital Marketing Coordinator is responsible for assisting in the execution of key marketing programs with a specific focus on paid acquisition channels. The ideal candidate should be a detail-oriented, creative and analytically minded individual with strong communication and interpersonal skills. This individual will be part of a collaborative marketing team, focused on customer acquisition through a variety of digital marketing channels and should have the ability to thrive in a fast-paced work environment.
Key Responsibilities
Essential Job Function
% of Time on Function
Project Management of Creative Assets
30%
Campaign Support
25%
Vendor Management(Communication, Weekly Status Meetings)
20%
Analytics Support
15%
Administrative Support
10%
Total
100%
Minimum Physical Requirements
The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low.
Salary Range: $56,453.14 - $67,000.00
Annual Bonus Potential: 5%
HomeServe USA is an equal opportunity employer.
The Digital Marketing Coordinator is responsible for assisting in the execution of key marketing programs with a specific focus on paid acquisition channels. The ideal candidate should be a detail-oriented, creative and analytically minded individual with strong communication and interpersonal skills. This individual will be part of a collaborative marketing team, focused on customer acquisition through a variety of digital marketing channels and should have the ability to thrive in a fast-paced work environment.
Key Responsibilities
- Liaise and work cross-functionality, internally and externally, to build and approve creative digital assets to ensure delivery in a timely fashion for all paid digital efforts.
- Work with internal creative, development, eCommerce, and legal teams to develop and approve digital assets.
- Participate in internal meetings, cross-functional projects, and contribute insights for broader marketing initiatives.
- Support brainstorm of new creative concepts across paid campaigns.
- Monitor paid daily spend to ensure tracking and proper pacing for reaching and hitting budgeted targets.
- Conduct competitive analysis and stay updated on industry trends, identifying new channels and opportunities for growth.
- Report on and analyze KPIs for digital marketing channels to aid in optimizing and improving results.
- Education: Bachelor’s degree in marketing, Business or related field.
- Experience: 1-2 years’ experience in digital marketing
- Skills:
- Strong communication and organizational skills.
- Strong collaboration skills, with the ability to work well with others.
- An ability to manage their time effectively, handling multiple projects/assignments at a given time while meeting deadlines in a timely manner
- Software Proficiency: Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
- Other: Independent, self-motivated, with a drive for continuous learning.
Essential Job Function
% of Time on Function
Project Management of Creative Assets
30%
Campaign Support
25%
Vendor Management(Communication, Weekly Status Meetings)
20%
Analytics Support
15%
Administrative Support
10%
Total
100%
Minimum Physical Requirements
The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low.
Salary Range: $56,453.14 - $67,000.00
Annual Bonus Potential: 5%
HomeServe USA is an equal opportunity employer.
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