Executive Director of Marketing and Communications

Are you eager to make a meaningful impact and continuously grow? If so, consider joining the Cedar Crest College community.

Cedar Crest College is looking for an Executive Director of Marketing and Communications to enhance its presence and support its core goals of enrollment, fundraising, and community engagement. This role allows you to be part of something truly special—helping Cedar Crest celebrate its community while fostering relationships with students, alumni, faculty, and local partners.

Responsibilities

College Leadership

• Serve on Cabinet, the leadership team that supports the President to define and achieve the college’s vision, goals, and objectives.
• Provide strategic marketing & communication guidance and support to revenue-generating areas of the college.
• Provide leadership and vision and oversee all marketing and communication needs of the College including brand management, design, web development, advertising, public relations, and social media.
• Responsibly steward the college’s investment in marketing and communications through strategic budgeting, detailed tracking, and continual ROI monitoring and optimization.
• Develop and demonstrate multicultural awareness and contribute to cultivating an inclusive, diverse, and respectful college community.

Team Leadership

• Structure, build, and cultivate a marketing and communications resource plan that effectively and efficiently executes defined strategies and plans.
• Manage in-house marketing and communication teams serving as the campus resource for content, design development, and media strategy.
• Lead the development of processes that allow the team to manage and execute a high volume of work effectively.

Strategic Planning and Execution

• Increase awareness and affinity for Cedar Crest College by developing and implementing comprehensive integrated, data-driven marketing and communications strategies.
• Establish and build a distinctive brand presence and voice for Cedar Crest that effectively communicates its unique values.
• Partner with academic leaders to develop and implement marketing & communications strategies that assist in achieving enrollment goals.
• Develop proactive public relations and media relations plans to build reputation and advance campus priorities.

Marketing and Communications Management

• Oversee external agency partnerships to implement and manage brand and paid media campaigns, ensuring optimal ROI is achieved.
• Continuously build and manage brand reputation through proactive communications planning.
• Create reporting metrics to assess and demonstrate the impact of the communications and marketing functions.

Management Oversight

• Assistant Director of Marketing & Communications
• Communications & Content Manager
• Digital Content Coordinator
• Technical Website Administrator

Key Campus Partners

• Provost & other Academic Leaders
• VP of Enrollment and Admissions Team
• VP of Institutional Advancement & IA Team

Skills and Qualifications

Required Experience

• Bachelor’s degree in a related field.
• 7-10 years of experience in marketing, with leadership or senior management role experience.

Required Skills and Qualifications

• Demonstrable success in leading marketing initiatives that increased enrollment or brand recognition.
• Proficiency in overseeing marketing budgets and ensuring cost-effective resource use.
• Effective communication skills and ability to create compelling narratives.

Preferred Skills and Qualifications

• Knowledge of Slate CRM campaigns and Asana Project Management tool.
• Understanding of higher education marketing challenges and opportunities.

Application Instructions

Please submit a letter of interest, resume, three references, and an inclusion statement to the provided link.