Social Media and Marketing Coordinator
Jônt
Date: 2 weeks ago
City: Washington, DC
Contract type: Full time
What You’ll Do:
Lead Our Brand & Marketing Strategy
Lead Our Brand & Marketing Strategy
- Develop and execute marketing initiatives that align with business goals and positions our restaurants as premier dining experiences.
- Ensure our branding, messaging, and visuals stay consistent and reflect the essence of each concept.
- Identify opportunities to reach new guests while keeping our loyal diners engaged.
- Build relationships with media, influencers, and industry partners to secure press coverage and drive awareness.
- Craft compelling press releases, media pitches, and guest-facing communications that tell our story.
- Manage crisis communication strategies and reputation management across online platforms.
- Create and oversee a content calendar that highlights events, menu updates, behind-the-scenes moments, and partnerships.
- Manage social media accounts, ensuring engagement with guests and responding to comments/messages in a timely manner.
- Work with photographers, videographers, and designers to ensure high-quality visuals that match our brand.
- Oversee email marketing campaigns, including guest newsletters and VIP communications.
- Develop marketing initiatives to enhance guest loyalty and bring new diners through the door.
- Monitor guest reviews and feedback on platforms like Google, Yelp, and OpenTable, ensuring we’re proactive in responding and improving.
- Partner with local businesses, influencers, and brands to create unique collaborations and experiences.
- Monitor the success of marketing efforts through analytics, guest feedback, and business trends.
- Provide reports on key marketing metrics, identifying opportunities for growth and improvement.
- Stay ahead of industry trends and competitor marketing strategies.
- Experienced in marketing, communications, or PR, preferably in hospitality or luxury brands.
- A natural storyteller with strong writing and communication skills.
- Highly organized with the ability to manage multiple projects at once.
- Experienced in digital marketing, social media, and content creation.
- Passionate about food, hospitality, and delivering memorable guest experiences.
- Able to collaborate across teams while also working independently to get things done.
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