Designer – Digital Marketing

Welcome to the intersection of energy and home services. At NRG, we’re driven by our passion to create a smarter, cleaner and more connected future.

Vivint Smart Home, an NRG owned company, is a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services. We find purpose in proactively protecting and keeping our customers connected to home, no matter where they are. Join the Smart Home team to create smarter, safer and more sustainable homes.

Designer – Digital Marketing

Job Description

We’re looking for a Designer to join the Vivint Creative Team to work with our Digital Marketing Department. This position will play a pivotal role in designing impactful, high-performing creative assets for our display and paid social media channels. This role is ideal for a versatile designer who thrives on collaboration, takes initiative, and actively contributes to our overall advertising strategy.

As part of our creative team, you’ll work closely with digital marketing and media buyers to develop visually compelling and performance-driven content that adapts across various platforms and formats. The ideal candidate has experience in lead generation and understands how design impacts campaign results throughout the funnel.

Key Responsibilities

• Ad Design & Creation
• Develop visually compelling ads for a variety of paid social and display platforms (e.g., Facebook, Instagram, Google Display Network, TikTok, LinkedIn, etc.).
• Create ads in a variety of common ad formats including static, carousel, animation, and video.
  
  

Strategize creative for sitewide promotions, including homepage hero components.

• Create attention-grabbing animations and motion graphics to enhance user engagement.
• Edit video content for short-form ads, ensuring alignment with brand guidelines and campaign objectives.
• UX and Landing Page Optimization
• Design visually appealing and conversion-focused landing pages with a clear understanding of user experience principles.
• Enhance landing page imagery, such as hero banners and call-to-action visuals, to improve page performance.
• Collaborate with developers and UX specialists to implement your designs effectively.
• Design and implement user-friendly layouts with clear content hierarchies and heading structures that enhance readability, accessibility, and SEO performance by aligning with search engine best practices and user intent.
• Collaborate with Website Operations on designs for A/B testing and improvements to increase website conversion rate
• Creative Adaptation for Platforms
• Design and adapt creative assets for different ad platforms, ensuring compliance with each platform's technical specifications (e.g., aspect ratios, file sizes, and character limits).
• Customize designs to cater to audience preferences across formats such as carousel ads, story ads, in-feed posts, and display banners.
• Infographic and Blog Support
• Design infographics and visual assets to complement blog content, elevating the storytelling experience.
• Collaborate with content writers to ensure visual consistency and alignment with the narrative of mid-funnel experiences.
• Experience with data visualization tools (e.g., Tableau, D3.js) and the ability to translate complex data into actionable, user-friendly visuals is a plus but not required.
• Creative Strategy & Ideation
• Actively participate in brainstorming sessions to develop new concepts and campaign themes.
• Provide creative recommendations based on performance data and emerging trends in digital marketing.
• Act as a partner to strategists, proposing innovative solutions to drive engagement and lead generation.
• Act as advocate between brand management and marketing performance
• Ad Platform Setup & Asset Management
• Prepare, optimize, and upload creative assets into ad platforms, ensuring accurate setup and tracking alignment.
• Maintain an organized repository of creative files for easy access and version control.
• Collaborate with media buyers to troubleshoot any technical issues with creative assets.
• Campaign Performance Collaboration
• Work with analysts and strategists to understand how creative assets perform and make data-driven adjustments for optimization.
• Develop iterations of high-performing creatives to test and refine for maximum ROI.
  
  

What We’re Looking For

• Technical Skills:
• Proficiency in design tools (Figma, Adobe Creative Suite, or similar).
• Experience with animation and video editing software (e.g., Adobe After Effects, Premiere Pro, or similar).
• Familiarity with UX principles and landing page design tools.
• Marketing Knowledge:
• Experience with display and paid social media platforms.
• Strong understanding of lead generation strategies and how creative assets impact performance metrics.
• Soft Skills:
• Initiative and creativity; a proactive approach to proposing and developing new ideas.
• Strong attention to detail and a knack for balancing aesthetics with performance goals.
• Excellent communication and collaboration skills.
• The ability to iterate quickly.
  

Preferred Qualifications

• 2+ years of experience in digital marketing creative design or related fields.
• Demonstrated success in creating lead-generation-focused creatives.
• Ability to balance multiple projects and meet tight deadlines in a fast-paced environment.
  
  

If you’re passionate about the intersection of design and marketing, and excited to make a measurable impact on campaign performance, we’d love to hear from you.

Why NRG Is a Great Place To Work

• Great company culture!! Voted as a BEST employer by Forbes
• A competitive total compensation package, including annual incentive and/or commission
• Stock Purchase Plan
• Benefits on the first day of employment - Medical, Dental, Vision, Life Insurance, and Short Term Disability, Wellness program, etc.
• Company-paid life insurance and disability insurance
• 401 (k) plan to help save for retirement
• Generous Flexible FTO plan, where you take the time you need; also includes 11 company holidays, and 1 floating holiday
• Numerous discounts on NRG and Vivint brands
• No Outside Recruiters or Agencies **
  
  

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

EEO is the Law Poster (The poster can be found at http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf)

Official description on file with Talent.