SNR Marketing Account manager (based in NYC) at Cavalry freelancing

Senior Marketing Account Manager

Hybrid: 3 set days in the office, 2 days working from home

The Role

As a Senior Marketing Account Manager, you’ll lead strategic client relationships and oversee high-

impact B2B marketing initiatives. You’ll manage account teams, drive commercial growth, and ensure

the delivery of innovative campaigns that align with client objectives and agency goals.

Key Responsibilities

Client Relationship Management

● Develop and maintain strong, long-term relationships with B2B Tech clients, acting as the

primary point of contact.

● Conduct regular client meetings to review performance, gather feedback, and identify

opportunities for growth.

● Address client needs and concerns promptly, ensuring satisfaction and fostering trust.

● Understand client businesses, industries, and objectives to provide strategic guidance.

Strategic Planning and Execution

● Collaborate with clients to understand their business objectives and develop tailored

marketing strategies.

● Define and drive strategic direction across client accounts.

● Oversee the execution of marketing and business development activities and

campaigns, ensuring alignment with client goals and measurable results.

● Monitor industry trends and competitor activities to provide clients with innovative

solutions.

● Identify opportunities to expand client accounts and contribute to agency growth

through strategic insight.

Event Management

● Oversee the end-to-end planning and execution of client events, ensuring alignment with

client objectives, Entourage’s agreed scope and deliverables.

● Manage all aspects of event production, including venue selection, vendor coordination, logistics,

and on-site management.

● Develop and manage event budgets, ensuring cost-effective solutions without

compromising on quality.

● Collaborate with internal teams, clients, and external vendors to ensure seamless event delivery.

● Work with the design team to develop creative concepts and materials for events,

ensuring a cohesive and engaging experience.

● Manage events on the day including checking-in guests, ensuring the room set-up and AV is

seamless, ensuring the client is happy and the event is delivered seamlessly.

Account Team Management

● Manage and inspire the teams working on your accounts, fostering a collaborative and

high-performance work environment.

● Allocate resources effectively on your accounts to ensure seamless service delivery.

● Contribute to performance reviews and succession planning in collaboration with line

managers.

● Mentor junior team members and support their professional development through

coaching and feedback.

Financial Management

● Develop and manage client budgets, ensuring projects are delivered within scope and on

budget.

● Monitor financial performance, including revenue growth and profitability on your

accounts.

● Prepare regular financial reports and forecasts for your accounts to be supplied to senior

management including revenue projections and margin analysis.

Operational Excellence

● Adhere to company processes to ensure high-quality, efficient service delivery across all

accounts you work on.

● Monitor client satisfaction and address challenges proactively to maintain long-term

partnerships.

● Collaborate with internal teams to ensure integrated and effective campaign delivery.

New Business

● Identify and pursue new business opportunities or expansions to scope with existing

clients.

● Lead or co-lead pitches and proposals, bringing strategic insight and commercial

acumen to new business efforts including shaping commercial proposals and

identifying strategic growth opportunities.

Required Experience

● 6+ years of experience in B2B account management within an agency, ideally working with

B2B technology clients.

● Strong strategic planning and leadership capabilities.

● Experience managing teams and financial performance.

● Experience with event execution.

Desirable Experience

● Experience working with Monday.com project management tool.

● Experience working within a CRM system.

Key Attributes

● Strategic thinker: Able to see the bigger picture while managing the finer details.

● Client-centric: Committed to delivering exceptional service and value to clients.

● Collaborative team member: Excels at working with cross-functional teams and

inspiring others.

● Results-oriented: Focused on achieving measurable outcomes for clients and the agency.

● Adaptable: Thrives in a dynamic, fast-paced environment.