Marketing Manager, Season Pass Acquisition

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary

The Season Pass Marketing team is responsible for driving strategy and go-to-market execution for Vail Resorts' season pass portfolio, anchored by the industry-leading Epic Pass. The team also leads projects from ideation to fruition around innovation for the Pass business - recent examples of this include launching Epic Australia Day Pass, Epic FlexPay and Epic Mountain Rewards.

This position focuses on driving international growth, both by attracting international guests to visit our North American resorts as well as driving the Epic Australia Pass business. This individual will partner on key business cases to drive innovation on the Season Pass team, and collaborate with our channel, analytics and international stakeholders to build innovative marketing strategies. This role is intended for a curious and creative individual that excels at critical thinking, with high learning agility and a strong sense of ownership. Must thrive in a collaborative environment.

Job Responsibilities

• Work with international partners to drive growth of the Epic Australia Pass through innovative channel strategies and executional excellence
• Develop go-to-market plans for key international markets to attract guests to our North American Resorts
• Partner with channel teams on international marketing execution, and make key recommendations to leadership in order to improve or optimize strategy
• Leverage dashboards (Tableau and Power BI) to draw clear, concise narratives on business performance in tandem with our Pass Analytics team
• Partner with the strategic research team to execute guest insight surveys to inform strategic marketing plans
• Collaborate with Epic Pass Brand Team to move the needle on what our brand stands for, and what we mean to our guests
• Study the competitive landscape and market trends, identify and report out on insights to influence decision-making
• Assess strategic opportunities for product/business innovation
• Provide support across the broader Season Pass Team to drive results while gaining exposure to the full business
  
  

Required

Job Requirements

• Four-year college degree required
• Three to five years of marketing experience
• Proven track record of marketing execution, ownership of results, and strong orientation to detail
• Solution-oriented mindset with the ability to identify opportunities & drive solutions
• Strength in written and verbal communication, ability to tell compelling stories about full-cycle projects
• Demonstrated learning agility. Ability to adopt new skills and responsibilities, drive in with curiosity and develop expertise
• Able to own and drive multiple projects simultaneously with cross-functional partners
• Thrives in a dynamic, fast-paced environment; a self-starter without the need for daily direction
• Strong management of multiple stakeholders, own and collaborative inter-departmental
• No outdoor or ski experience necessary
  
  

Preferred

• Demonstrated experience with international marketing
• Strength in storytelling and presentation skills
• Demonstrate ability to work with analytical partners
  
  

The expected Total Compensation for this role is $83,000 - $100,000 + annual bonus. Individual compensation decisions are based on a variety of factors.

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
  
  

Full Time Roles Are Eligible For The Above, Plus

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans
  
  

Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 505796

Reference Date: 10/28/2024

Job Code Function: Market Research Job Type: [[JobType]]