VP, Digital Marketing Services

At Smith, we develop world-class experiential commerce solutions to help brands architect the most relevant, frictionless commerce experiences possible. We work at a high tempo, we collaborate, we’re passionate about our work with clients, and we deliver.

The market demand for our services has fueled our growth. We're currently seeking a talented VP, Digital Marketing Services that thrives in a fast-paced environment to join our team.

The Vice President of Digital Marketing is responsible for leading the digital marketing strategy and initiatives of the company. The Vice President of Digital Marketing will develop and execute comprehensive digital marketing plans, oversee digital marketing campaigns, and drive online brand presence and engagement.

Key Responsibilities

People Management (LMA)

Team Leadership And Development

• Lead, mentor, and motivate the Paid Media, SEO, Web Experience, Data/Analytics teams and Digital PR, fostering a collaborative, high-performance culture.
• Develops and communicates reference architecture documents and product standards and develops and maintains enterprise technical roadmaps.
• Identify and implement ongoing training and professional development opportunities to ensure teams are equipped with the latest skills, tools, and industry knowledge.
• Establish clear career progression paths for team members, ensuring alignment with Smith goals and personal growth objectives.
• Act as a point of escalation for DMS department leaders for resource planning and management, including talent-to-task alignment and supporting hiring processes
  
  

Performance Management

• Establish clear career progression paths for team members, ensuring alignment with Smith goals and personal growth objectives.
• Act as a point of escalation for DMS department leaders for resource planning and management, including talent-to-task alignment and supporting hiring processes
  
  

Pre-Sales and Solutioning

• Work closely with the Sales, team Account team and SMEs to support the development of pitches, proposals, and presentations for new logos and existing client extension opportunities, ensuring alignment with client’s business needs and market trends.
• Provide strategic input and recommendations for potential clients, offering a compelling vision of the Smith’s digital commerce capabilities.
• Provide input and review of the estimation and SOW creation processes in collaboration with the SMEs to verify resource requirements, timelines, and projected outcomes to develop profitable yet effective digital solutions.
• Act as a bridge between Sales and DMS delivery teams, communicating the background and discovery from the sales process to those who will be most closely involved in the work after it has been sold.
  
  

Delivery Excellence

Quality Assurance and Innovation

• Work alongside department leads as an additional point of escalation and collaboration for project delivery, helping to ensure both employee and client satisfaction as work gets completed
• Drive innovation by implementing the latest tools, techniques, and strategies in digital marketing to keep services competitive and effective.
  
  

Process Improvement and Standardization

• Act as a sounding board for DMS department leaders who are responsible for process creation and standardization respective to their departments
• Assess and optimize cross-departmental workflows to improve collaboration and efficiency
  
  

Communication and Reporting

• Act as a point of escalation with clients, working with channel leads to address issues and provide a resolution plan to the client
• In conjunction with department leaders, help oversee the largest DMS projects and retainers to ensure teams provide insightful and actionable recommendations to clients
  
  

Market Analysis and Competitive Intelligence

• Act as a liaison with the Smith ELT in providing data and insights to shape the strategic vision
• Conduct regular research and analysis of industry trends, competitor activities, and client behavior to identify growth opportunities.
• In collaboration with SMEs, identify emerging digital trends and technologies, such as AI, automation, and personalization, into the Smith’s offerings.
• In collaboration with SMEs, identify opportunities to grow and evolve DMS service lines in accordance with industry trends and client needs.
• Identify potential strategic partnerships with technology and marketing vendors, industry influencers, and complementary service providers to enhance the Smith’s capabilities.
  
  

What We Look For

• Minimum 10+ years of experience in digital marketing, with at least 5+ years in a senior leadership role (VP, Director, or equivalent) leading cross-functional teams in Paid Media, SEO, Web Experience, Data/Analytics, and Digital PR.
• Demonstrated experience in pre-sales activities, including leading the development of proposals, pitches, and presentations. Strong ability to work closely with sales and account teams to align digital solutions with client needs.
• In-depth knowledge of a broad range of digital marketing channels, tools, and best practices, with a focus on Paid Media, SEO, Analytics, Web Experience, and Digital PR. Proven experience in driving strategic, data-driven marketing campaigns and digital transformations for large-scale brands.
  
  

Strong background in competitive analysis and market research, with the ability to translate insights into actionable strategies that drive business growth.

Smith | Commerce Reimagined. Performance Realized.

Smith goes beyond the traditional digital agency. We focus on converting our clients’ potential into performance. With over 20 years of commerce experience at our core, we bring deep expertise, coupled with an unparalleled passion for results, to every engagement. By working hand-in-hand with our clients and key partnerships with technology platforms including SAP Commerce (formerly Hybris) and Salesforce, we consistently produce commerce experiences that help brands and businesses do more than simply improve. We help them thrive. By combining our strategic, creative, analytical, and technical capabilities, we consistently enhance customer experiences, accelerate sales, and optimize operations, enabling over 500,000 transactions every day and driving over $38 billion in annual revenue for our clients. Our unique ownership structure is based on a philanthropic foundation which allows us to focus on client outcomes before quarterly earnings reports and empowers us to make decisions focused on helping our clients with our profits enabling socially beneficial programs. Smith has offices in Dayton, OH; Ottawa-Gatineau, Canada; and Santiago, Chile along with our remote workforce distributed throughout the United States and Canada. We are the performance commerce company. Learn more at www.smithcommerce.com.